As the Asian market closest to China, more and more cross-border e-commerce partners want to get a share of Amazon Japan in recent years. So what are the characteristics of Amazon Japan? As a seller who wants to enter Amazon Japan, what information do we need to know about the Japanese site? Next, let's take a look at the characteristics of Amazon Japan!
Features of Amazon Japan:
1. Japanese consumption patterns and preferences
Japan and the United States are both developed countries with a high level of economic development. Apart from Japan's unique cultural festivals, the consumer habits and preferences of the two sites are also relatively similar. Huohuomei summarized some product selection rules of Japanese sites:
2. The promotion season is similar to that of the US site
Including promotional seasons such as Christmas, Valentine's Day, Mother's Day, Father's Day, Prime Day, etc.
3. Seasonal and festival characteristics
Japan is a country with many festivals. It not only has its own unique traditional festivals, but is also very enthusiastic about Western festivals. If sellers want to successfully select products on Amazon Japan, it is particularly important to grasp these holiday characteristics.
For example:
From mid-May to mid-July every year, Japan will enter the rainy season, and hot-selling products include: various raincoats, rain boots, etc. Even some sophisticated Japanese people will purchase products based on usage scenarios, such as: for golf, for outdoor mountaineering, for daily business occasions, etc. This once again proves that increasing the categories and quantity of product selections can effectively promote the growth of product sales.
4. Product Function
Japanese people pay special attention to the function, functionality, practicality, workmanship, shape and packaging of products. For example, when it comes to cold-proof underwear, Japanese people prefer artificial fibers that have been made using scientific technology rather than pure wool.
5. About Japanese women
Japanese women pay more attention to the shape, workmanship and suitability of the product, and do not particularly care about the brand. Of course, having a brand is better.
6. Copyright awareness
Japanese consumers generally have a strong sense of copyright, and very few Japanese people buy pirated software and pirated audio and video products.
7. Pursue “new products”
Although Japanese consumers do not pursue famous brands, many of them are keen on "new products", which is why Japanese businesses are constantly updating and developing new products.
The above is the relevant information about Amazon Japan. If you want to get more knowledge about Amazon, please continue to pay attention!
