How to optimize Amazon CPC advertising?
Amazon CPC advertising is the most common method to increase product exposure on Amazon, so let’s take a look at how to optimize Amazon CPC advertising.
1. Listing Optimization
The purpose of advertising a product is to display the product on the front page to gain better exposure and traffic. However, if the product details are not well done, the purpose of attracting traffic and converting orders cannot be achieved. Therefore, when you choose a product to advertise, this product must be complete, attractive and even perfect. Otherwise, a dry product will only waste your advertising costs invisibly. Listing optimization here refers to the product's pictures, titles, five-line features, product descriptions, Search Terms keywords, and related attribute selections during the product release process to be accurate.
2. Price leadership
Although advertising can display products on the front page of search results, consumers will make horizontal comparisons when purchasing a product. That is, they will compare the prices of your product with those of other companies. If the price is inflated, even if the product appears on the homepage and even if the pictures are beautiful and the descriptions are exquisite, consumers will still hesitate in the horizontal comparison. On the contrary, if your price has an advantage, consumers' intention to buy will be greatly enhanced. Price is the most sensitive factor in the shopping process.
3. More reviews and higher review ratings.
If a product does not have any reviews, it will appear thin even if it is pushed to the homepage through advertising. Although there will be orders, in the process of closing the deal, it will definitely lose some buyers who like to look for evidence. Many buyers tend to follow the herd effect during the purchasing process. “The more reviews there are, the more people buy the product. The higher the positive review rate of the product, the more it is recognized by the public. This is what I need.” This is obviously an adverse effect on a listing without reviews. Therefore, when sellers advertise a product, they must find a way to create a few good reviews for the listing.
What are the functions of Amazon CPC?
1. In the early stage of new product launch, CPC can help the system quickly capture, collect and match a large number of keywords, quickly obtain a large amount of traffic and improve keyword rankings through keyword orders.
2. During the product stability period, CPC can continue to bring in a large amount of traffic, ensure the continuous growth of product sales, stabilize the ranking, help occupy the category position, increase brand exposure, and cooperate with product promotions or clearance.
This is the end of the information about Amazon CPC in this issue. If you want to get more knowledge about Amazon CPC, please continue to pay attention!
