What is Amazon CTR?
Let me briefly explain the definition of CTR: Everyone knows that impression means display, or exposure.
However, when a listing is displayed on a computer screen, it does not mean that it will get clicks, or traffic. Because maybe the buyer didn’t see it, or maybe he saw it but didn’t want to click on it. There are many reasons that lead to display but no traffic clicks.
So, if a listing has 1,000 impressions but is clicked 100 times, there is a metric to measure this percentage, which we call CTR. In this case, the CTR is 10%.
To put it simply, CTR is the effective click-through rate.
What are the factors that influence CTR?
As mentioned above, CTR is the effective click-through rate, so what are the reasons that affect the change of effective click-through rate?
The first is the advertiser side, such as advertising creativity, advertising form, advertiser industry, etc. The click-through rate of a Rolls-Royce advertisement and a Coca-Cola advertisement must be very different.
The second is the user side, such as crowd attributes. The above case is age and gender. In fact, there are many crowd attributes that determine creativity - age, gender, region, mobile phone model, WiFi environment, interests...
The third is the advertising platform side, such as different advertising positions, delivery times, traffic allocation mechanisms, frequency control strategies, etc.
This is the end of the knowledge about Amazon CTR in this issue. If you want to get more updated and complete content, please continue to pay attention!
