Amazon Choice is a way for Amazon to officially recommend products. The way it is reflected is from the label. The Amazon Choice label means that the product is recommended by Amazon, just like teachers will give stars and certificates to students with moral, intellectual, physical, aesthetic and labor qualities. In addition, Amazon Choice will also give you an evaluation once in a while. So what is the reason for the disappearance of the Amazon Choice logo?
1: Sales and conversion rate
Generally speaking, when we measure whether a product is good or not, we mainly look at whether the product is popular among consumers. Amazon is the same, and will use sales and conversion rates to determine whether a product is worth recommending. Therefore, in order to get Amazon’s recommendation, the conversion rate and sales volume must be high, and the sales volume ranking must be ahead of subcategory d. The specific ranking is not yet known.
2. Product Review
Amazon attaches great importance to product reviews. Generally speaking, a product needs to have an average star rating of 4 stars or above to have a chance to receive the Amazon's Choice logo. However, in categories with very little competition, a product may be recommended even without reviews.
3. Keywords should be used accurately and in a logical order
I found that the keywords pointed to by the Amazon's Choice label all appear in the title and match the same keywords. Of course, the match is not absolutely consistent. At the same time, the keywords pointed to by the Amazon's Choice logo do not appear completely in the title.
4. A+ Pages
A+ pages are functional only if they have brand registration. This fully demonstrates Amazon's emphasis on brand registration. Products with A+ pages have a greater chance of getting the Amazon's Choice logo.
5. Return rate
It is well known that a high return rate will directly affect the status of a listing, and Amazon will not recommend a product with a high return rate.
6. FBA delivery
Amazon's own products or FBA products are eligible for "Amazon's Choice" certification. The best way for sellers to obtain this logo is to provide Prime delivery products.
The above is the relevant information about Amazon Choice in this issue. If you want to get more knowledge about Amazon Choice, please continue to pay attention!
