What should I do if my Amazon account is suspended due to variants?
Self-check: See how you are abusing variations. Are all your listings merged together? Make sure you fix all your listings before you submit an appeal.
Root cause: Understand what caused you to misuse variations, whether it was a misunderstanding of Amazon’s policies or insufficient supervision of your listings.
Plan of Action (POA): Define how you will resolve the issue and make sure it doesn’t happen again. You need to be specific about the steps you have taken to correct the problem and ensure the quality of future listings.
Format your Statement of Action: Amazon investigators have to go through many appeals within an hour. For best results, be careful to ensure your appeal is readable and should not exceed one page in length.
What are the main reasons why Amazon variants are blocked?
1. Hijack a variant group
Some Amazon sellers will choose a variation group that is popular with buyers and add completely unrelated sub-groups to it in order to take advantage of the rankings and reviews of other products to gain more sales for other products.
2. Place the new product line into the old variant group
Some sellers will put the new upgraded product as a sub-product into the variation group of the old product, the purpose of which is also to take advantage of the ranking and reviews that have already been obtained.
3. “Recycle” child ASIN
Some sellers will directly change the product information and pictures in the existing sub-ASIN to other products and keep the old reviews. These sellers “hijack” a sub-listing, rather than a standalone listing. The latest strategy for many sellers is to “hijack” “dead” ASINs that have been around for a while but have no sales, in order to avoid being discovered by other sellers.
These three methods can easily get your Amazon account banned, so Amazon sellers should be careful not to use these methods.
This is the end of this issue's introduction to Amazon variants. If you want to get more knowledge about Amazon variants, please continue to pay attention!
