What are Amazon variation rules?
Sellers can create variations in the following situations:
1. Amazon allows sellers to create variations of products in this category.
2. The differences of your product are consistent with the range of variation themes allowed by the product category.
3. The products in your variation group have no other differences except the variation theme. If your variation theme is color, then your child ASINs can only differ in color.
4. You are listing a multipack of different sizes from the same manufacturer.
Sellers cannot create variations in the following situations:
1. Amazon does not allow product variations in this category.
2. The differences in your product are not allowed in variant themes. You cannot choose a variant theme at will and then put in the theme you want.
3. The difference in your font ASIN is not among the allowed variation themes.
4. The multipacks you listed are not from the same manufacturer.
5. The listing you published sells multiple products in a bundle.
What are the common mistakes made with Amazon variations?
Common mistake made by sellers 1: Changing the child ASIN to the parent ASIN.
Common mistake made by sellers 2: incorrectly listing a child ASIN under the parent ASIN.
Common mistake made by sellers 3: incorrect setting of variation themes.
These are some of the rules for Amazon variations. If you understand these rules in detail, you can change your variants at any time. If you want to get more knowledge about Amazon variations, please stay tuned!
