What impact does Amazon ODR have on Amazon sellers?
Order Defect Rate is referred to as ODR indicator, which is translated as "order defect rate". This indicator is calculated by dividing all orders involving 1-2 star bad reviews and claim disputes (including AZ and Chargeback) in a period of time by the total number of orders in this period.
ODR is a very important indicator that reflects whether the seller can provide a good shopping experience for buyers. This indicator must not exceed 1%. If it exceeds 1%, it will be very detrimental to the account security. In serious cases, Amazon will even audit your store or remove your sales permissions (Order defect rate is the key measure of your ability to provide a good customer experience).
Will Amazon limit the number of ODR indicators if they exceed the limit?
If an Amazon order is included in the ODR indicator, it means that the order involves three situations: Negative Feedback, A-to-z Claim, and Service Chargeback. The way to improve is to increase sales while controlling these three problems.
Amazon sellers’ sales privileges can be temporarily or permanently removed, depending on the seller’s account performance, such as the degree of poor performance or the number and severity of infringements. There is no rigid standard to measure this.
That’s all about Amazon ODR today. If you want to get more updated and complete information, please stay tuned!
