For many friends who have high-quality sources of goods but have no way to open a store, the most straightforward solution is to find an agent to operate. Today we will take a closer look at what Amazon agent operation is like and see how to choose an Amazon agent.
How does Amazon charge for agency operation?
1. Only service fee is charged. This type of company basically helps you with the preliminary construction. Because there is no subsequent sales commission, no energy will be invested in actual sales and profits. If you plan to learn and operate a store yourself in the future and make Amazon operations your career, you can choose this type of service provider to get you started.
2. Only receive commission. This type of company is usually very small, or even just an individual. While running his own store, he can help you with your operations. It is also possible that they are doing operations work in other companies and serving you part-time. Because there are no personnel and company expenses, there is no need to charge basic service fees. If you have a reliable friend like this and your initial investment is very tight, you can choose this. But after all, this is not his main business, and there are still many risks in the later stage.
3. Collect service fees and commissions. This type of company is generally a specialized agency operation company, and the charging details vary greatly from company to company. In general, there is a basic service fee, and the necessary personnel investment can be guaranteed. Later sales commissions will also provide certain incentives to operations staff. However, generally these companies pay commissions based on sales rather than profits, and are not responsible for losses.
What types of Amazon agency operations are there?
1. According to the operation mode, it can be divided into "distribution operation" and "boutique operation".
1. "Distribution-based operation" originated in Shenzhen and emerged when the Amazon platform just entered China. At that time, there were not many products on the platform, so the platform encouraged Chinese sellers to list more products. Therefore, around 2014, several companies in Shenzhen that engaged in "distribution operations" quickly grew into big sellers. Some operators who resigned from these companies set up agency operation companies and inherited the distribution operation methods. Generally, such Amazon agency companies are larger in scale, because the "distribution" operation method is relatively easy to train and replicate, and they only need to recruit recent graduates. Therefore, they can quickly expand the scale of the company and cooperate with more customers. They operate in a batch manner, and one person can manage several or even more than a dozen stores.
2. "Boutique operation" gradually developed in the later stage. By 2018, the products on Amazon had become quite abundant, and it was difficult to select products with potential by relying on distribution. Amazon also hoped that the products on its platform would improve in quality and design, so it allocated more traffic to high-quality products. At this time, it will be difficult to run Amazon well if you don’t have in-depth research on the product and basic understanding of the industry. Without refined operations, this task cannot be done well. Amazon agency companies that provide “boutique operations” are generally small in scale, with only 20 to 30 people. Because boutique operations need to be led by an experienced operations manager, and this person does not have the experience of looking after many stores.
The above is the content about Amazon agency operation in this issue. If you want to get more knowledge about Amazon agency operation, please continue to pay attention!
