Facebook advertising is an important way to increase traffic to Amazon stores. For Amazon sellers who can successfully attract traffic, it is very easy to get a surge in orders. So let’s take a look at how Amazon attracts traffic on Facebook.
Before placing Facebook ads, we must first understand where ads can be displayed on Facebook, what they look like, and what forms of display are available. Only then can we choose the most appropriate ads to place based on product characteristics.
1. Facebook Ad Format (Display Form)
1. Video advertising, supports inserting videos in films.
2. Picture ads, support 360-degree panoramic photos.
3. Carousel ads can display up to 10 pictures or 10 videos in a single ad, and each picture and video can have a unique link. Since there is more creative space in a single ad, you can highlight different products, show specific details of products, services or promotions, or use multiple carousel ad images to tell the brand development story.
2. Steps to set up Facebook advertising
Before talking about the specific steps, we need to introduce Facebook's advertising structure. There are three levels of Facebook advertising: campaigns, ad sets, and ads. A campaign can contain multiple ad groups, and an ad group can contain multiple ads. Therefore, the process of creating an ad is also set up in the order of ad campaigns, ad groups, and ads.
Steps to build a traffic transfer independent station:
In addition to the advertising materials and copy, you also need to prepare a link for the ad to jump to the landing page. As mentioned in Part 1 of this article, Facebook advertising traffic must first be directed to the independent site to filter out low-quality users and retain accurate users. So before setting up the ad jump landing page link, we must first build an independent website that can direct traffic to Amazon transactions.
This is the end of this issue on how to attract traffic to Amazon sellers on Facebook. If you want to get more updated knowledge and information, please continue to pay attention!
