Amazon ODR is translated as "order defect rate". This indicator is calculated by dividing the percentage of all orders involving 1-2 star negative reviews and claim disputes (including AZ and Chargeback) in a period of time by the total number of orders in this period.
Q: How long does it take to review an account's ODR exceeding the limit?
Answer: There is no standard answer. The specific time depends on Amazon's follow-up processing progress.
Q: If the sales right is restricted due to excessively high ODR, how long will it be restricted? Is the sales right revoked temporarily or permanently?
Answer: If an order is included in the ODR indicator, it means that the order involves three situations: Negative Feedback, A-to-z Claim, and Service Chargeback. The way to improve is to increase sales while controlling these three problems.
A seller's sales privileges can be temporarily or permanently removed, depending on the seller's account performance, such as the degree of poor performance or the number and severity of infringements. There is no rigid standard to measure.
Q: Where can I see the ODR of a certain category?
Answer: The ODR indicators of specific categories cannot be seen in the background. It is recommended that you check which ODR indicator is too high and then make improvements.
Q: Can FBA orders dilute the ODR percentage?
A: Yes, in fact, both FBA orders and other orders can dilute the ODR percentage.
Q: What kind of AZ is not counted in the ODR? What happens if Amazon Funded after appeal?
A: Among closed claims, rejected claims, including rejected claims initiated or withdrawn by buyers, will not be counted in the seller's order defect rate.
Amazon Funded means that even if Amazon loses money, it will be counted towards performance and no points will be deducted.
Q: For the same order, if an A-TO-Z is opened and a negative review is left, will the ODR be calculated once? Or twice?
Answer: It will only be counted once and will not be counted repeatedly.
Q: How much does a negative customer review of a product affect the ODR?
Answer: 1) Review is the evaluation written by the customer on the product, and ODR is the defect rate of the order. There is no direct relationship between the two.
2) However, if a buyer writes you a bad review, he is most likely dissatisfied with the order, which may lead to a bad review and a dispute, thus affecting your ODR indicator.
Q: Can A-Z be deleted? If not, how long will it take for it to disappear?
Answer: Once AZ appears, it cannot be deleted. If you want it to disappear, you can only rely on time to make it disappear slowly.
Q: Is Claim Withdrawn included in ODR?
Answer: Cancellation by the buyer is called Claim Withdrawn. This will not deduct points from the Seller Rating, but it will still be included in the ODR in Account Health.
This is the end of this issue on Amazon ODR. If you still have questions about Amazon ODR, please continue to pay attention!
