How to optimize Amazon Impressions?
1. Amazon Impressions requires the use of third-party tools to help you manage PPC ads
For example, the PPC advertising management of Cool Bird Seller Assistant can easily help sellers conduct data analysis of advertising placement, help sellers analyze the effectiveness of Amazon PPC advertising from multiple dimensions, and intuitively display the data to sellers from multiple horizontal dimensions.
2. Amazon Impressions Keyword Matching Form Selection Method
Broad match: It can maximize exposure. As long as the words searched by the buyer include the keywords, acronyms, or synonyms in the seller's advertisement, the advertisement will be displayed.
Phrase match: Phrase match has a relatively low exposure rate, but is more accurate. The words searched by buyers must contain the seller's advertising words, or the words must be the same to be matched.
Exact match: This method has the most restrictions, but also the highest matching degree. The ad will only be displayed if the seller's ad words are exactly the same or similar to the search words entered by the buyer.
3. Bidding method for PPC ads optimized by Amazon Impressions
A very important factor affecting the high exposure and low click-through rate is the Amazon advertising bid. In fact, this is very similar to Taobao Direct Express. Amazon will provide a suggested price for sellers to refer to. The higher the bid, the greater the advantage. The minimum budget for each advertisement is US$100, and the minimum daily budget is US$1. The higher the bid, the greater the competitive advantage. When buyers search for a certain keyword, products with high advertising bids generally rank higher. Based on customer consumption habits, products that rank higher naturally have higher click-through rates.
4. How to use negative keywords for Amazon Impressions optimization
Negative keywords can help sellers save some unnecessary costs and improve the accuracy of advertising.
5. How to find the best keywords
If you choose automatic delivery, sellers can see Advertising Reports in Reports under the Seller Central option. This is a paid advertising keyword table officially provided by Amazon, which includes the optimal keywords, advertising cost-to-output ratio, clicks and orders.
This is the end of the knowledge about Amazon Impressions optimization in this issue. If you want to get more information about Amazon Impressions optimization, please continue to pay attention!
