What is the Early Reviewer Program?
The Early Reviewer Program is a program that encourages buyers who have purchased a product to share their real experience through reviews. The program is designed to help brand owners obtain early reviews.
How does the Early Reviewer Program affect sellers?
1. Product reviews are still an important part of product promotion. After a series of review policies issued by Amazon, the Early Reviewer Program is a remedial measure and an effective channel for the official to help obtain product reviews.
2. Guide more sellers to go the branding route. Amazon is increasingly paying attention to brands and requires listings to have brand registration, which can encourage sellers to do brand registration.
3. It is beneficial to small and medium-sized sellers, and can help them obtain effective reviews, which is more conducive to their promotion of new products.
4. The Early Reviewer Program does not guarantee 100% positive reviews, but rather 1 to 5 star reviews. In this program, sellers cannot exert any influence on buyers’ product reviews. Amazon wants buyers to share their real shopping experience. Sellers have to accept both 5-star positive reviews and 1-star negative reviews. Amazon will not modify or remove reviews from the Early Reviewer Program as long as they comply with the Community Guidelines. If your product and service are good, it can withstand any test. On the contrary, the evaluation consequences will be risky, and these should be carefully considered before deciding whether to participate in the project.
The above is the content about Early Reviewer Program in this issue. If you want to get more information about Early Reviewer Program, please continue to pay attention!
