What is Amazon Stores Insights?
The traffic of Amazon Store Insights comes from Amazon’s natural search traffic. That is, if the store ranking of Amazon sellers is high, the statistical data is likely to be high.
Amazon Store Insights also has the potential to look at search ads by title. When Amazon sellers launch new products or their store sales are low, they can advertise and check Amazon's new feature Amazon Store Insights to see if it is effective.
Amazon sellers can use custom labels to determine whether the high traffic to their store is caused by their store ranking going up, or by advertising, so as to determine how to deploy the promotion of their Amazon store.
What are some common questions about Amazon Stores Insights?
Q: Why can't some data on the analyzer panel be used?
A: Amazon says that over time, they will gradually increase the information data on store performance, and during this period, some data may not be available for use yet. Because unit and sales data is only available from December 25, 2017 onwards. Source tagged data is broken down into individual tags only if it meets Amazon's data count threshold. And Amazon only provides 30 categories with Top marks.
Q：How to calculate the sales quantity and sales amount of goods?
A: Amazon will calculate the total product sales and sales based on platform data. They calculate the total sales generated by Amazon Store visitors within 14 days of their last visit.
So far, Amazon has two ways to calculate sales: 1. Direct sales: The sales or quantity of directly sold products can be seen on the store page, and buyers can also see this data on the store page. 2. Brought by brand "halo": On the Amazon website, sales and product sales brought by the brand "halo", and this data is not visible to buyers on the store page.
Q: How are sales and sales volume attributed?
A: Amazon attributes a sale to the last source a customer visited before purchasing. Amazon attributes all direct sales to the page containing the purchased product and brand “halo” sales to the last page the customer visited. Tip: Amazon displays sales data based on the customer's visit date, not the date the product was ordered.
This is the end of the introduction to Amazon Stores Insights. If you want to learn more about Amazon Stores Insights, please continue to pay attention to ~c
