What is Amazon Promotion?
Promotion is an activity launched by Amazon to encourage customers who enter the store to buy more quantity and amount and increase their desire to buy. It can help increase the total sales amount of the store.
What are the ways to implement Amazon Promotion?
1. Free Shipping: You can enjoy free shipping if you buy a certain quantity of products or spend a certain amount.
2. Percentage Off: You can get a certain amount of discount or a certain discount based on the quantity of products you buy or the amount of consumption you spend.
Applicable situations:
New product launch;
Create hot-selling or explosive products;
· Free samples to get reviews.
3. Buy One Get One: After purchasing a certain number of products, you can get a similar product or other products for free.
4. External Benefits (buy more and get more discounts): After purchasing a certain number of products, you can get a discount on all or other products.
Note: This feature has been temporarily suspended for technical reasons.
5. Giveaway (Amazon lottery): Launch traditional lottery or instant lottery activities for its products. Amazon does not charge fees for sweepstakes entries. In addition to regular Selling on Amazon and/or FBA fees, sellers only pay for the cost of the prize, shipping, and taxes (if applicable).
NOTE: Currently only sellers using Fulfillment by Amazon can register ASINs for the sweepstakes program through Seller Central.
What impact does Amazon Promotion have on sellers?
1. The impact of promotion on exposure:
Through the promotion of Promotion, considerable traffic can be attracted to the product, but Amazon sellers need to pay attention to the data such as the products and prices participating in the promotion, the best setting method and the best time point when doing promotion. "Money off" is one of the most effective promotion methods. The function of money off is very powerful, that is, there are many ways to set money off. Compared with the coupon method, there are still limitations in product exposure.
The functions are roughly: related purchases, bundled sales, discounts, buy one get one free, and free gifts.
2. The impact of promotion on conversion rate:
The purpose of promotion is to encourage customers who enter the store to buy more quantity and amount to increase the total sales amount, which is to improve the conversion of products from the side. Amazon doesn’t actually promote sales from third-party sellers.
This is the end of the knowledge about Amazon Promotion in this issue. If you want to get more information about Amazon Promotion, please continue to pay attention~
