In July 2017, Amazon launched Amazon Spark, which is currently only available in the US Amazon iPhone app.
Amazon Spark is a newly added feature on the Amazon mobile app, in "Programs & Features" under the App navigation menu. Spark is like a social networking site, where users can create personal profile pages, upload Amazon wish lists, various registration information, and upload pictures.
Features of Amazon Spark:
1. Users can post content required by Amazon, such as reviews of purchased products, invitations to the Vine project, etc. In this case, user-posted content will need to comply with Amazon's other requirements.
2. Users can answer questions about their own or related people’s brands and products through Question and Answer. In this case, users need to clearly indicate their relationship with the product in question. For example: “I represent the brand for this product”.
3. Users can also publish content other than customer reviews and Q&A about products in which they have an interest. However, as with the previous requirements, you must clearly indicate your relationship with the product. For example: “I was paid for this post”.
Pros and Cons of Spark:
1. Every content published on Spark can be clicked directly, and then you can enter the product page to purchase. This means that consumers can complete one-stop shopping without having to close the Amazon app.
2. The conversion effect of Spark is higher than comparing products on the Amazon website. The reason is that compared with the white background and distant product pictures required by Amazon, these pictures of products in real life uploaded by users themselves are more likely to fit the buyer's imagination of the product.
3. The downside is that if a user gives a bad review to your product, you may not be able to do anything about it because Amazon provides many privacy options, including hiding user activity. Therefore, these users can boldly give some bad reviews without fear of being harassed by the sellers.
This is the end of the introduction to Spark in this issue. If you want to get more information about Spark, please continue to pay attention~
