What is Amazon DSP?
Amazon DSP (Demand-side Platform) is one of Amazon's advertising methods. It is a demand-side platform that allows users to reach your audience programmatically on Amazon websites and applications and through our publishing partners and third-party exchanges.
Amazon DSP is for brands that sell products on Amazon (vendors and third-party sellers).
The following types are most suitable:
1. Buy display and video ads programmatically at scale.
2. Expand its customer scope beyond the advertising console function.
3. Can’t sell their products through Amazon but want to take advantage of the Amazon audience.
Advantages of Amazon DSP:
1. Exclusive audience access
Reach your ideal audience on and off Amazon with exclusive Amazon audiences.
2. Unique high-quality inventory
Reach your audience programmatically across Amazon-owned sites and apps (like IMDb) and major publisher sites through direct inventory from Amazon Publisher Services and third-party exchanges.
3. Brand protection
We use our own and third-party solutions, from manual site reviews to real-time bid reviews, to maintain quality standards and brand safety.
Amazon DSP display form:
1. Desktop display ads;
2. Mobile banner ads;
3. Mobile seamless advertising;
4. Picture and text advertisements;
5. Insert video ads.
This is the end of the introduction to Amazon DSP in this issue. If you want to get more information about Amazon DSP, please continue to pay attention~
