Generally speaking, for Amazon SEO, optimization within the platform is much more important than optimization outside the platform, because Amazon itself has a powerful internal traffic chain. If you want to do well in Amazon SEO, the most important thing is to figure out what categories your store can attract.
1. Optimize titles
The product title is the most prominent part of your product listing and is crucial for Amazon SEO. Yesterday we also talked in detail about how to write titles. Often on Amazon, this data point can make or break a product, so be sure to take the time to create an appropriate, keyword-rich title.
2. Product classification
Most retailers associate category values with customers who drill down into their category tree, but the category you choose is a valid data point. If you're selling small paper umbrellas for tropical cocktails, it would be more effective to classify your product in the kitchenware or barware category rather than in the clothing and accessories category.
3. Search terms
When you think about Amazon SEO, search terms are likely the most popular data points that come to mind. Naturally, you can think of search terms as invisible keywords to add to your titles.
Amazon provides up to five search terms that can be added to each product listing. Each search term is limited to 50 characters. You can use multiple words to form a search term. You should use keywords that are not already in your title. Alternative spellings and synonyms are great search terms because customers can’t see them, so your title doesn’t look like it’s “stuffed with keywords.”
4. Product attributes
Amazon uses product-defining features to help customers refine their search results. On Amazon and other e-commerce platforms, they are called product attributes. Not only are they great for search refinement, they are also used by the Amazon search algorithm to match search queries in order to display more relevant results. For example, adding the metal type of “copper” for bathroom fixtures – can help support appropriate matches when a customer uses this search term. Product attributes give you double the impact because they help refine your product during browsing and search activity.
5. Product Description
You want to make sure your product descriptions are complete, rich, and have descriptive text about the product. Although the content of your product descriptions is not usually considered a factor in Amazon SEO, it is still important to add a little bit and serve as another verification point for Amazon to confirm that consistent keywords are used throughout the product listing.
This is the end of the introduction to Amazon SEO in this issue. If you still have doubts about Amazon SEO, please pay attention and we will continue to answer your questions~
