The top 20 cities for China's cross-border e-commerce export development are released (ranking in no particular order):
Beijing, Dongguan, Foshan, Fuzhou, Guangzhou, Hangzhou, Huizhou, Jinhua, Nanjing, Ningbo, Quanzhou, Shanghai, Shenzhen, Suzhou, Tianjin, Wenzhou, Wuhan, Xiamen, Zhongshan, Zhuhai
The report shows that the cross-border export trends of Chinese sellers show regional differences, with different development paths and future opportunities:
1. The Pearl River Delta region is relatively ahead
In the report, 13 cities were ranked among the top 20 traditional Chinese foreign trade cities in 2016 released by China Customs (Figure 1). Cities in the Pearl River Delta region, which have a mature foreign trade foundation, have a leading advantage in the dimensions of "basic competitiveness" and "structural competitiveness", indicating that the Pearl River Delta region has a balanced concentration of sellers, a large number of sellers, and diverse seller categories and target markets.
2. The Yangtze River Delta region is becoming a rising star
The report believes that sellers in the Yangtze River Delta region generally have a leading brand-building awareness, and coupled with its advantageous geographical location as a port city, the cross-border exports of sellers in the region are growing rapidly. Cities in the Yangtze River Delta region, with Jiangsu, Zhejiang and Shanghai as the core, performed well in the dimensions of "potential competitiveness" and "vitality competitiveness", and the industrial environment in the Yangtze River Delta region is becoming increasingly perfect.
3. The Haixi Economic Zone has development potential
The report said that Xiamen, Wenzhou, Quanzhou, Fuzhou and other cities are one of the core areas of the "Belt and Road" Maritime Silk Road Economic Belt. Fujian Province actively promotes the transformation and development of cross-border e-commerce, accelerates the construction of innovative economic growth points driven by technology, quality and brands, and pays attention to the construction of the cross-border e-commerce industry environment. Xiamen has outstanding radiation capacity, driving the coordinated development of surrounding cities.
In addition, the report summarizes the three major development trends of China's cross-border export e-commerce sellers in recent years through a comprehensive analysis of the top 20 cities.
Over the past three years, Chinese cross-border export sellers have continuously enriched their product categories, upgraded their quality, and actively embraced innovative technologies. In terms of categories, Chinese sellers have shifted from focusing on 3C digital products and clothing to more diversified and even niche categories, including shoes, luggage, furniture and home furnishings, sporting goods, office supplies, auto parts and gardening supplies.
At the same time, Chinese sellers' awareness of quality has gradually increased. Cross-border e-commerce companies, including manufacturers and traders, have innovated and changed, focused on brands, optimized supply chains, and pursued quality.
In addition, Chinese sellers are also actively embracing innovative technologies to continuously upgrade their products. Take Amazon Alexa as an example. Amazon Alexa is helping more and more R&D personnel around the world to innovate and helping device manufacturers increase sales of smart home devices.
