What factors affect Amazon advertising?
1. Does the listing have a Buybox?
Amazon does not provide advertising space for listings without shopping carts, so we must pay attention to whether there is a shopping cart when placing advertisements. We must first find a way to get the Buybox. After all, products with shopping carts are the driving force behind advertising.
2. User search keywords
Products are displayed through user search keywords, so when setting keywords, we must consider the buyer's perspective and consider the relevance of the set keywords to the products. According to the SEO optimization method, we skillfully place keywords in the Listing when writing the Listing copy.
3. Advertising Bid
Under the same conditions, whoever bids higher will be ranked higher, and the higher the ranking, the greater the chance of being clicked.
4. Conversion Data
The better the data of the listing, the more helpful it is for advertising display, so we must continuously optimize the listing to increase the click-through rate and conversion rate.
5. Number of product reviews
The more reviews and higher ratings a product page has, the higher its ranking will be, which is also important in advertising display. Because products with higher quality reviews will definitely be more popular, thus having higher click-through rates and conversion rates, ultimately leading to better ad display.
What is the Amazon Advertising Optimization Strategy?
1. Listing Optimization
The purpose of placing advertisements is to display products on the front pages, thereby obtaining better exposure and traffic. However, if the product details are not well done, it will be difficult to achieve the purpose of attracting traffic and converting orders. Therefore, when you choose a product to advertise, the Listing optimization (product pictures, titles, product features, product descriptions, search keywords) must be complete and attractive. Otherwise, having traffic without clicks will just waste your advertising costs.
2. Price advantage
Advertisements can allow products to be displayed on pages that are higher in search results, but as the saying goes, shop around. When consumers buy a product, they tend to compare it with similar products. If there is no functional difference between your product and other products, Then even if the product appears on the homepage and the product pictures are beautiful, consumers will still hesitate. On the contrary, if your price is advantageous, consumers’ purchasing intention will be greatly enhanced.
3. More high ratings
The more product reviews there are, the more people have purchased it; the higher the product's praise rate is, the more it is recognized by the public. Therefore, when sellers advertise a product, they must choose a listing with a stable number and quality of reviews.
This is the end of the knowledge about Amazon advertising in this issue. If you want to get more information about Amazon advertising, please pay attention and we will continue to answer your questions~
