When optimizing the listing after a new product is launched on Amazon, the product description is the second most important content after the title. It is also the main reason for customers to understand the product and buy it with confidence. The quality of the product description will affect the conversion rate. So how should a humane product description be written?
1. Expand on your main points: If you describe the main features first, then expand on what you said in the next step. Do not repeat them, but go further and provide more detailed explanations and additional information.
2. Provide a listing that explains the purpose: Not everyone who needs a knee brace can be sure that this thing can solve their problem. Highlight why most people are using this product.
3. Ensure the right size: For products in various sizes, you can highlight what options are available and provide measurements or other details so your customers get the right size.
4. Target all segments of your target audience: Most of the time, you will have multiple segments within your target audience. For example, people with knee pain make up the entire customer base for our example product.
5. Provide product details: If the size, shape, size or other details can help your customers make a confident purchasing decision, you can also add this information in the description.
6. Insert keywords/search terms: When optimizing your Amazon product listing, important keywords should be included in the title. Include keyword phrases in your description or bullet points.
Example: Description of a water bottle Deprecated version: BEST SELLING WATER BOTTLE ON AMAZON! Awesome features make this the only water bottle you'll ever need. Check out our reviews and see that this new water bottle beats all the others hands down!!
(Best selling water bottle on Amazon! You absolutely need one, check out our reviews, this one beats them all.)
Suggested Version: No-Dribble Mouthpiece Design: Unlike ordinary water bottles which aren't constructed to hold your mouth, this [brand] bottle offers an ergonomically designed, no-dribble sipping spout for added comfort.
(The mouth of this kettle is different from ordinary kettles on the market. The ergonomic drinking spout can prevent water from splashing or overflowing when people drink water too fast, which increases the comfort of people when drinking water.)
This is the end of the knowledge about Amazon product descriptions in this issue. If you want to get more information about Amazon product descriptions, please pay attention and we will continue to answer you~
