What are Amazon's five bullet points?
Generally speaking, the five-point description is special instructions about the product, size, function, features, differentiated selling points, shipping time, etc.
How to write five bullet points description on Amazon?
Preparation before writing Amazon's five-point description:
1. Get familiar with the product
Sellers must know and be familiar with the product's biggest selling points, features, applicable groups, and main usage scenarios. For sellers, they are generally very clear about the biggest selling point of their products. However, the selling point of a product cannot be limited to itself. It is necessary to describe the added value of the product from a deeper level that meets the buyer's psychological expectations.
2. Find out the keywords that buyers often use when searching
There are many ways to obtain keywords, which are not listed here one by one. The most appropriate method is to obtain keywords used by customers from reviews of similar products. With keywords, we can insert other language to complete and enrich the entire sentence or image.
3. Analysis of main competitors’ selling points
Standing on the shoulders of excellent sellers is much better than figuring things out on your own. Study how competitors describe the selling points of similar products, record the good and outstanding parts as a reference, and then integrate them into your own five-point description.
How to write Amazon's five-point description:
1. Grasp the beginning
The beginning must be impressive and catch the buyer's attention at the first moment, so the most important features, greatest advantages, and most important functions of the product must be included in the front part so that buyers can see them at first glance.
2. Describe the content of the picture
Many sellers are very clear about what points need to be included in the five-point description, but they are worried about the specific content of the description. In fact, the specific content of each of the five descriptions is best to correspond to the picture. The picture shows what the content is, and the copy is the supplementary description of the picture. When the buyer sees the content of the picture and carefully reads the copy, he or she will be able to imagine a scene, which will increase their confidence in your product.
This is the end of the introduction to Amazon's five-point description. If you want to get more information about Amazon's five-point description, please pay attention to it~
