PrimeDay Amazon officially launched the Prime membership service in 2005, and tens of millions of users around the world are enjoying the high-quality services of Prime membership. Prime Day is a shopping carnival for Prime members around the world. For third-party sellers, Prime Day is one of the most important promotional festivals throughout the year.
Benefits of participating in Amazon Prime Day:
1. Significantly increase the exposure of listings, enhance the influence and popularity of the brand. If the seller gives buyers a very good experience in terms of products and services, they will also gain a group of loyal fans;
2. Flash sales attract a lot of attention. If sellers can participate in this official Amazon event, it proves their soft and hard power. This is a kind of recognition. Sellers should not waste it. When packaging and promoting themselves, they can use it as a typical case and material.
3. Flash sales are time-limited, and the remaining time will be displayed on the right side of the product, which constantly stimulates the buyer's impulse to consume. This can more effectively allow buyers to make consumption decisions, and the conversion rate is much higher than in general situations. It is a kind of impulse shopping;
4. Flash sales will also display the discount level of the product, such as 50% off or 74% off. We all know that numbers leave a deeper impression than words. When consumers see such a high discount, if they really need the product, they will definitely buy it during the flash sale, otherwise they will have to spend more money after the event ends.
5. Flash sales can help sellers clear inventory as quickly as possible, recover funds, and quickly convert overstock or seasonal inventory with poor sales into cash. Of course, the discount needs to be higher. If it is too small, there may not be much improvement.
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