Bonanza is a small American e-commerce platform founded by Bill Harding in 2008. This platform is aimed at global buyers, but mainly in Europe and the United States. As of now, there are about 50,000 sellers on Bonanza, and the total inventory of all products exceeds 20 million pieces. In a survey conducted by EcommerceBytes with more than 12,000 sellers, Bonanza was rated as the most recommended e-commerce platform. Although the data of this platform is relatively small, for small and medium-sized sellers, it is impossible to obtain high traffic on platforms like Amazon. Bonanza is a good choice and is rated as the most recommended e-commerce platform.
Bonanza platform features:
The overall traffic of the Bonanza platform is not large. You should know that Bonanza's current traffic data is negligible compared to Amazon, and the main source of traffic for the platform is still the United States. The functions within the Bonanza platform are relatively complete. So far, there have been no famous big sellers on this platform, which also indirectly shows that the platform cares equally for every seller.
They are very friendly to new sellers. The platform does not charge listing fees. For start-up sellers, creating an account and listing is completely free. Only those with sales records will be charged corresponding fees. Products without sales records will not even be charged advertising fees. So how does Bonanza charge its fees? Sellers can choose the platform's commission ratio. When the products are sold, the platform will charge the corresponding commission. For sellers, it seems to be a zero-based transaction.
Bonanza launched the advertising service platform Broadcaster in 2016, which is one of the basic tools for platform sellers. The platform launched this service with the aim of gaining more attention to sellers’ products. Sellers can publish their products through various channels such as Google Shopping, Bing Shopping, affiliate marketing, etc., and the platform will be responsible for handling the publishing work.
This is the end of the introduction to Bonanza in this issue. If you want to get more information about Bonanza, please pay attention and we will continue to answer your questions~
