Most sellers may not pay enough attention to email requests for reviews. In fact, in Amazon's operations, the number of natural reviews, of course, accounts for a very small proportion. Not many buyers will write a review after using a product, unless they really feel that the product is amazing! But if sellers can choose such products, they don’t need to worry about sales, reviews, or rankings. So when we return to normal operations, we have to admit that there are very few natural reviews. In order to gain consumers' recognition and make them willing to come back and write a good review, we need to make extra efforts.
And this effort, intuitively speaking, is just to write a beautiful review request email. The best review request emails I’ve seen are written like novels. Friendly and humorous language; vivid and vivid description. I really want to share this email with all sellers for learning, so I put it below:
“Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year”. We're all exhausted but can't wait for you to come back to CDBABY.COM!!”
Of course, not all sellers can write such a beautiful review request letter, and copying the content of this email will not necessarily increase our email success rate. After all, the products sold by each seller are different. If you really want to write such an email, you must design the copy in a targeted manner.
However, if it cannot be our treasure, it can be the destination of our mail. Interested sellers can refer to such excellent emails and design unique review request letters for themselves. Of course, we also provide another option for busy sellers, which is some review request templates provided later. At different stages of a transaction, we need to prepare different emails to send to buyers in order to create an image of a responsible and enthusiastic seller. Let’s take a look together.
First, when an order is received, the email sent at this time has two purposes:
First: inform them of the status of their order, indicating that their order has not been forgotten;
Second: Give buyers a heads-up to prevent them from leaving bad reviews or complaining to Amazon when they haven’t received the goods for a while.
For how to do this, see:
Email Subject: Thank you for your *[product-name]* purchase!
Content: Hello *[buyer-first-name]*,
Thank you for purchasing our *[product-name]*. This is the first of three emails you will receive to ensure proper delivery and satisfaction.
You can check the status of your order any time through below link.
*[order-link:Your order can be viewed on Amazon.com here]*
We value your complete satisfaction and strive to offer a high quality product and service. We will personally follow up with Amazon to make sure your brand new product is delivered in a timely manner.
If for whatever reason you have any issues receiving your product, don't worry, we have you covered. Reply to this email or contact Amazon customer service right away at:
*[amazon-customer-service-link]*
While you wait for your item to be delivered, please find a stranger to high five. It will make their day and you'll enjoy it too.
Thank you again for your purchase.
Sincerely,
Customer Service”
Then, a subsequent email follows up after the order has been shipped.
As for how long after the order is placed, it is up to the seller to decide. Depending on the time interval determined by the seller, only minor changes need to be made to the content of the template. This time the content of the email will get to the point. In this email, we need to ask consumers to leave reviews, which is the most important purpose. In addition, just like the first email, we can prevent consumers from complaining directly to Amazon or leaving negative reviews without having to bypass us.
“Subject: How is your *[product-name]* working for you?
Content: Hello *[buyer-first-name]*,
This is the second of three emails you will receive from us. By now Amazon should have delivered your brand new *[product-name]*. Remember, if you have any issues whatsoever, please reply to this email or contact Amazon Customer Service (they are very helpful and speedy) at:
*[amazon-customer-service-link]*
We are a growing company and appreciate every purchase. We strive to ensure that all of our customers are completely satisfied, and it is our hope that you truly are.
2 Minute Favor To Ask If the product has met or exceeded your expectations we would love to hear about it. Please spread the word by leaving a review (it will only take 2 minutes and it is very much appreciated).
Feel free to comment on how the product is working for you, and our customer service. Your feedback helps ensure we keep doing things right. You can create your review here:
*[product-review-link:Write your review here]*
(We will thank you profusely and even find a homeless kitten to hug on your behalf)
Again, if there are any issues with the product, please reply to this email or contact Amazon Customer Service before leaving a review, so we can take care of any issues first:
*[amazon-customer-service-link]*
Sincerely,
Customer Service”
Finally, here is the last email, which can be sent 4-5 days after the buyer confirms receipt of the goods. This will be our last review request email. It will echo the previous two emails, making the entire process complete, further presenting consumers with an image of a responsible and enthusiastic seller, and at the same time completing our review request.
“Email Subject: [Last Email] Dedicated To Your Experience!
Content: Hello *[buyer-first-name]*,
This will be our final email to you regarding your brand new *[product-name]*. If you have not already left a review on our product we'd really appreciate you doing that. We take all reviews seriously and want to ensure orders are processed promptly and shipments arrive as promised.
We strive for a high quality product and customer experience. If you have just 2 minutes to spare and are enjoying your product please do leave us a review here:
*[product-review-link:Write your review here]*
(For each review we receive we will find a public place to spontaneously dance in your honor)
Lastly, if there are any issues with the product, please reply to this email directly or contact Amazon Customer Service before leaving a review so we can take care of any issues first:
*[amazon-customer-service-link]*
Thank you and please have a fantastically glorious day. Again, this is the last email you will receive from us so we really do hope you're enjoying your purchase.
Sincerely,
Customer Service”
Well, that’s all we have for today. I hope that all sellers can find the review request method that best suits their products, making Amazon selling easier.
