Canva is an online graphic design platform with a huge amount of image materials. Users can easily search for the materials they need and design the effect they want by simply dragging and dropping.
Canva has offices in Silicon Valley, Sydney, Australia, and Manila, Philippines, providing services to over 10 million users in 190 countries. Its market value exceeds US$1 billion, or approximately RMB 6.5 billion. Its founder, Melanie Perkins, has also become the youngest female unicorn-level entrepreneur.
Reasons for Canva’s success:
1. Clear user positioning: Users need simple design tools: The founder of Canva has publicly said: Users only need to complete simple poster and cover designs, and do not need to deal with pixel-level design. If they want to use complex pixel-level design tools, they can look for Photoshop, and if they want to find simple design tools, please use Canva.
2. Seizing the user demand brought by social media: Facebook\INS\Linkedin has brought about a large number of users' demand for producing posters and covers, thus giving rise to the demand for design tools such as Canva.
3. Spread the company's products through a large number of influencers (influential people in the design field): A major factor in Canva's leap in users was the public praise from Apple's chief evangelist Guy Kawasaki (who later joined the company), which led to its widespread dissemination.
4. There is a large amount of high-quality content: Canva has its own design community, covering a large number of designers and providing a large amount of high-quality content for the platform.
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