Amazon Auto Ads? You can even change it to Amazon burning money automatically. Many sellers find that they still cannot get orders after opening Amazon ads. How should they deal with this situation?
1. Create a balanced mix of automatic and manual campaigns
Before you create your campaign, ask yourself whether you should create a combination of automatic and manual SponsoredProducts campaigns. Each ad type has a different purpose. Most people agree that it’s more important to run manual ads than automatic ads, but if you want to achieve comprehensive ad coverage, it’s best to use both automatic and manual ads.
Why? Because automatic advertising has a wide coverage. Therefore, the ideal approach is to add all the products you want to promote in automatic ads, and place similar products in the same ad group to ensure that these ads can cover these products. Manual ads are more targeted and generally have higher returns, and using both ad formats will maximize traffic to your products.
2. Check the ad structure for the three traffic types
Second, look to see if your ad structure is built around three different traffic types: brand, category, and competitor. Creating keywords for campaigns targeting a single traffic type is also important to understanding account performance. Because brand keywords generally deliver better results, combining them with category or competitor keywords in one ad can increase ad spend.
But categorized keywords may not get much exposure, so to allocate ad spend correctly, you must distinguish them. It also helps you understand the ad performance of each traffic type.
3. Use three types of keyword matching for ads
Using Broad, Phrase, and Exact keyword matching methods can maximize your advertising coverage.
Broad matching can obtain the most traffic and exposure, and can also bring more potential users to visit your products. For some niche products, you can increase clicks in this way.
Phrase match and exact match, on the other hand, will limit traffic to a more precise target audience. So, ideally, you should focus more on exact match, as it has higher keyword relevance and higher conversion rates. You need to open your mind and not limit yourself to just one of them. You should combine all three methods based on the performance of your products and keywords.
4. Use advertising formats that are effective for your advertising strategy
The form of advertising you use is also very important to the effectiveness of your advertising. Let’s analyze the characteristics and differences of these three advertising formats.
1) SponsoredProductsAds with the largest traffic exposure
Compared with other advertising forms, Sponsored Products ads usually bring the highest traffic and the best advertising conversion rate. For some sellers who want to promote new products, Sponsored Products ads are the first choice because they can quickly achieve advertising sales goals.
2) Suitable for brand promotion—SponsoredBrands
If you want to focus on promoting the brand of advertising products and expand brand awareness, then SponsoredBrands will be your first choice. Because the banner location is very conspicuous, it allows more consumers to learn about your brand or products and increase traffic to your store.
However, since there are very few ad spaces, the cost per click is usually higher than the cost of Sponsored Products advertising. If you want to promote product conversions and achieve a lower ACoS (advertising cost-to-sales ratio) indicator, this is not recommended.
3) ProductDisplayAds for targeting interests and product pages
Product Display Ads can locate product pages that potential consumers may be interested in. When you use Product Display Ads, you can provide consumers with information about your brand. However, this type of advertising booth is very expensive and cannot bring you more orders and sales, so Product Display Ads is generally used for brand promotion and brand exposure. Small vendors without money should not touch it easily.
5. Avoid keyword duplication
Keywords on an account have different bids, duplicate keyword competition can crowd out positions, and one keyword may receive more traffic than another.
In an ideal SponsoredProductsAds ad structure, a keyword should appear in only one ad group. Therefore, it is recommended that you download the Targeting Report, analyze these duplicate keywords, and find some poorly performing keywords to delete.
This is the end of this issue on how to solve the problem of not receiving orders when advertising on Amazon. If you want to get more information about Amazon, please pay attention and we will continue to answer your questions.
