As the world's most popular text and picture sharing platform, Facebook has a wide range of advertising coverage and everyone can advertise. So what do we need to pay attention to when operating a Facebook advertising account? What are the common violations?
Common violations in Facebook ads:
1. Adult products or services
Advertisements must not promote or advertise the use of adult products or services, and must not contain information about sexual pleasure or enhancement of sexual function, with the exception of family planning and contraceptive advertisements. Contraceptive product ads must focus on promoting the contraceptive function of the product, and the target users must be over 18 years old
2. Misleading statements
① Using false or misleading statements to describe the characteristics, quality or function of the product
② You may not misuse the name of any entity, or property containing unauthorized intellectual property, trademarks, or copyrights to promote your own products. Avoid using images/text from celebrities/organizations/TV shows to promote your product
3. Different promotion brands
Inconsistent brand names appear in the same ad (landing page, Facebook page)
4. Facebook Page
①Lack of content. The promotion page does not have any introduction or posts related to the company, brand, or product
② Invalid/Blocked: Always pay attention to the status of the promotion page and make sure it does not violate Facebook's homepage policy
5. Circumventing the system
① Advertisements may not use techniques that attempt to conceal the content of the advertisement or the destination page. Using the offending video but with inconsistent thumbnails to circumvent the system
②Some techniques that can be easily misunderstood as circumvention techniques, such as web pages with pop-up notifications
③Use special characters, blur images or deliberately redirect to different landing pages/websites to circumvent censorship
6. Landing Page
① Invalid links, fake social media buttons and any fake logos
② Lack of after-sales service information, such as return and exchange instructions, contact information, shipping methods, etc.
③ The website uses false countdown/exaggerated language (e.g. "last piece") to induce users to place orders as soon as possible
④The entire landing page cannot be opened/a certain promotional product information page has been deleted
Violations of text and language methods:
1. Coloring games imply that the user is in a bad mental state. Avoid using words such as "can cure depression/relieve stress/insomnia"
2. Advertisements and titles may not contain false ratings (using any symbols to represent ratings, such as five stars, etc.)
3. Do not use emoji symbols, random codes, and spaces to represent text; please use punctuation marks, diacritics, and spaces appropriately.
4. Do not mix different languages and emoticons (for example, use artistic fonts with frames, emoticons)
5. Use fancy/artistic words to attract users to click (emphasize "FREE" in bold)
6. Deliberately use blur, dark, mosaic filters or other images to cover up illegal content
7. Deliberately using techniques to blur or cover up brand trademarks/important content of advertising ideas to mislead users into clicking
8. The images in the comics are too blurry and fragmented
9. Deliberate blurring and mosaicing of female faces in video software
10. The advertiser’s own star rating for the game or app appears in the ad creative or any graphic hints at the rating to attract users to click
11. Online dating apps use emojis/cats and dogs/fonts to cover the body contact and sensitive areas of men and women
This is the end of this issue on Facebook advertising violations. If you want to get more information about Facebook advertising, please pay attention and we will continue to answer your questions~
