1. Increase conversion rate
Off-site traffic is the highest traffic conversion point in the world. The customer base that sellers reach when promoting products outside Amazon is Internet users. Conversely, the customer base that can be reached by Amazon’s on-site traffic is limited to one sales platform, and the product exposure rate is naturally lower than that of off-site traffic. So! Off-site traffic will drive on-site traffic and increase the conversion rate of your store.
2. Improve Serach Ranking
The sales volume of a product will affect the listing's ranking in the Best Seller Rank; the more sales, the higher the product ranking. The conversion rate brought by off-site traffic is quite considerable. If sellers are considering cultivating a listing to enter the Top 100 BSR, the configuration of off-site traffic is a must. By having customers search for your products, you will not only increase your conversion rate, but also improve your product's search weight ranking, allowing your products to appear on the homepage of the results page. The closer your products are to the front of the results page, the higher your product's conversion rate.
3. Improve product reviews
Sellers who drive traffic to their products off-site will receive many more product reviews than sellers who do not. This is because sellers will combine off-site traffic with promotional activities, which are usually discounts, free shipping, or buy-one-get-one-free offers. Some sellers will also use off-site promotion services to help them promote their products and request reviews. The reviews they request are of high quality and come with pictures or videos. The most important thing is that if the seller uses the self-built discount promotion in the seller backend, the discount should usually not exceed 50%! You can request reviews with verified purchases.
With so many advantages of off-site traffic, how can sellers miss the opportunity of off-site promotion? However, sometimes they don’t know where to start with off-site promotion, so here we introduce a foreign seller tool: AMZPromoter.
AMZPromoter mainly helps sellers create landing pages to promote products. The function of the landing page is to guide buyers to the target page that the seller wants buyers to see, such as your promotional listing page, to achieve conversion. Sellers can create promotional pages and provide product information!
This website has a countdown of quantities, which makes sellers feel a sense of urgency. If they sell the product too late, it will be bought by someone else! It stimulates the desire to buy! There are also prices, discount codes and the most important shopping cart link. Buyers can click on the shopping cart to go directly to the Amazon page to pay.
If you want to send your discount codes to buyers who are interested in purchasing your products one by one, your promotion page can also help you achieve this need.
