What is Lithium?
Lithium is an effective social media marketing tool that helps brands connect with their customers effectively. Apart from helping you automate posting on various social media platforms, it can also help you monitor conversations about your brand. This is extremely useful because you can join these conversations and engage with potential customers more effectively.
What are the characteristics of Lithium?
1. Lithium helps you manage your campaigns, content, and responses from one place.
2. Lithium's online community can help you better interact with your customers and provide the information they may be looking for, when they need it.
3. Lithium can also help brands manage their interactions on social channels, websites, communities and mobile apps.
Lithium's financing:
In 2012, social network management platform Lithium Technologies announced that it had received $53.4 million in investment in its fourth round of financing. This round of financing was jointly initiated by venture capital firm New Enterprise Associates (NEA) and SAP. Other participants included existing investors Benchmark Capital, DAG Ventures, Emergence Capital, Greenspring Associates, Shasta Ventures and Tenaya Capital. In addition, Lithium has appointed NEA partner Pete Sonsini as a director of the company.
In 2013, Lithium completed a $50 million pre-IPO mezzanine financing. The company did not disclose the specific list of investors. After this round of financing, its total financing amount has reached US$142 million. The proceeds from this round of financing will be used to further develop the platform and expand marketing and sales.
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