What is the F2C model?
Traditional distribution model: factory---brand company---general agent---distributor---store---consumer. Due to too many links and price increases at each level, the price of products is often high when they reach consumers.
F2C model: the brand company delivers the designed products to the factory for OEM and then directly delivers them to consumers through the terminal. The distribution path is the shortest, which can ensure the low price of the products while guaranteeing the quality and service. They provide consumers with the most cost-effective products and maximize value for consumers. Successful examples of this model include: Meizu, BDStar Mobile Phone Network, IKEA, Decathlon, Le House, ZARA, H&M, etc.
What are the advantages of the F2C model?
For sellers
1. F2C is a direct connection between a factory and consumers. It is open, fair and just to every consumer. No matter who consumes on it, the price is the same, so there will be no psychological imbalance among consumers.
2. Just by changing the place of consumption (online supermarket or factory e-mall) you can save more money than before; it can save 60-80% of consumption expenses. Pass the circulation costs and profits of the middlemen to us consumers.
3. Daily necessities that can be purchased without leaving home: If you are busy with work and life and do not have much time to go to the supermarket or go to the beauty salon for beauty treatments, you can do all of this at home.
For factories
1. High consumer loyalty: Because the products are good, cheap, and can save money, consumers will take the initiative to consume them voluntarily. This is the kind of healthy consumption that manufacturers are most willing to see.
2. Since it adopts a million-enterprise joint venture, it will solve many long-standing problems in China's small and medium-sized enterprises and small and medium-sized retail industries, such as low brand awareness, poor channel cooperation capabilities, low product market positioning, low word-of-mouth promotion, and poor technical talent reserves.
3. Solve the capital, sales and brand problems faced by small and medium-sized factories and retail stores, provide solutions and increase competitiveness.
For society, it saves a lot of social resources such as warehousing, transit logistics, etc.
Based on the above analysis, we can finally conclude that F2C is a more reasonable and advanced marketing model compared to the traditional sales model.
This is the end of the introduction to the F2C model in this issue. If you want to get more information about the F2C model, please pay attention and we will continue to answer your questions~
