BerryKitchen was founded in Indonesia in 2012 and is a kitchen-based fresh food e-commerce company. The e-commerce company divides its products into ready-to-eat and ready-to-process categories, and provides detailed portions and recipes to simplify kitchen operations.
BerryKitchen offers three main services: online lunch box bento, instant cooking and on-demand packaged meals, which are chef-prepared meals prepared by Indonesian celebrity chefs and delivered within an hour.
BerryKitchen's key features:
BerryKitchen has a feature called "Readytocook" that provides door-to-door delivery of gourmet ingredients and recipes to users who like to cook by themselves. In this way, users do not need to go out to purchase. The model was popularized in the United States by companies like BlueApron, and now Indonesian startups are beginning to experiment with the concept.
BerryKitchen's financing status:
In 2014, the Berrykitchen.com startup received an investment of IDR 500 million (USD 43,700) from Angel Investment Network (ANGIN) in its seed round.
In July 2015, Berry Kitchen announced that it had completed a $1.25 million Series A financing round through Sovereign's Capital of the United States and its original investor East Ventures. With this funding, BerryKitchen will be able to quintuple the amount of ingredients it processes daily within a year and further expand its market reach.
In May 2018, YummyCorp, a subsidiary of Ismaya, Indonesia's leading catering and entertainment group, acquired an Indonesian online catering reservation service provider. Following the acquisition, the entire Berrykitchen team will join YummyCorp’s online catering operation, Yummybox. Berrykitchen’s mobile app will also be integrated into the Yummybox app.
This is the end of the knowledge about BerryKitchen in this issue. If you want to get more information about BerryKitchen, please pay attention and we will continue to answer you~
