Amazon authorization generally refers to Amazon brand authorization:
In order to protect the legitimate rights of consumers and prevent them from buying counterfeit and shoddy goods at the price of genuine goods, Amazon requires every cross-border e-commerce seller to provide a letter of authorization, which is a letter of authorization that proves that the brand has granted the cross-border seller the right to sell branded goods on the Amazon website.
As long as we have a brand authorization letter, we give consumers certain promises, giving them the courage to trust the store. If we encounter counterfeit goods in future consumption, we can also protect our legal rights through legal means.
How to fill out the Amazon authorization letter?
Step 1, open the brand authorization page and click Getstart;
Step 2: Click SignIn in the upper right corner to log in to the backend;
Step 3: Select the corresponding country, such as the United States;
Step 4: Click BrandRegistrySupport.
Step 5: Click Update role or add new user to account in Update your brand profile.
Step 6. Fill in the corresponding details.
1. Fill in the content that requires the Amazon brand team to operate;
2. Fill in AddaBrandRegistryuseraccount;
3. Fill in the email address of the authorized seller;
4. Fill in the trademark that needs to be authorized;
5. Fill in the registered agent.
After submission, this is equivalent to opening a new case, and the Amazon brand team will handle it after receiving the demand, which will take one or two days to respond.
After successful authorization, the authorized store will have the functions of creating A+ pages, uploading listing videos, creating brand flagship stores, creating social media promotion codes, and applying for transparent prevention and sales plans.
It should be noted that brand licensing is not all about benefits. If a competitor has already followed one of your stores before authorization, they can now search for your brand to find your other stores. This means that all your stores and products you are selling will be exposed to others, which may cause some unnecessary trouble.
This is the end of the knowledge about Amazon authorization letters in this issue. If you want to get more information about Amazon authorization letters, please pay attention and we will continue to answer you~
