There are many Amazon keyword tools on the market, but many novices don’t have access to them at the beginning. When doing Amazon on-site SEO, the most important thing is to find effective keywords first. Let’s take a look at how to find Amazon keywords today.
1. Use Amazon drop-down box to mine keywords
In addition to SEMRUSH, Amazon’s search drop-down box is also an excellent tool. Enter the keyword and other highly relevant search terms on Amazon will be given, which can also be added to the above word list.
2. Google Keyword Planner
Google Keyword Planner is a keyword tool that comes with the Adwords backend. Note that Amazon sellers can also optimize the rankings of their stores and products on Google to introduce more high-quality free traffic to their stores.
3. Amazon in-site advertising report
For merchants who have already started advertising on Amazon, they can use the broad match mode, and then export the user's search terms from the background report-advertising report-search keyword report and add them to the vocabulary.
Keyword writing skills
1. Stand in the buyer's position:
①Get the points: first list the alternative keywords and then filter, organize and sort them. If you are from the seller's point of view, the most critical keyword should be the product selling point, but from the buyer's point of view, it needs to be set according to different products, such as product names, major functions and other general points. You need to be searched first before you can attract users.
② Different names: Different user groups may have different naming habits for products. For example, some users who want to buy a dress will search for "dress", while others will search for "one-piece".
③ Potential demand: Suppose you are selling a children's stationery set. Imagine that your customers are not only the children's parents, but also various relatives and friends. However, when they search, they may not search directly for "children's stationery set". In most cases, they search for "gift for baby", "present for child", etc.
2. In terms of word choice, English emphasizes conciseness. Do not use adjectives that exaggerate the quality of your product. Instead, focus on describing the product's performance and parameters.
3. The setting of keywords is not a one-time thing. Sellers need to modify and update keywords according to market trends and competitors, especially during some holiday seasons. Depending on the products sold, add relevant words such as "Christmas" or "for Mother" to the keywords.
4. For keyword symbols, it is unscientific to use Chinese commas, semicolons, and ellipsis marks. According to the rules of the A9 algorithm, inaccurate use of symbols will affect the search! The correct separators are commas and spaces in English, remember that.
This is the end of the knowledge about Amazon keywords in this issue. If you want to get more information about Amazon keywords, please pay attention and we will continue to answer you~
