Amazon US has opened A+ pages to third-party sellers who have passed brand registration. The function of Amazon A+ pages will directly increase the conversion rate of your Amazon pages.
Part 1: What is A+ Content?
The so-called A+ page is: a graphic version of the product details page, through which you can use additional pictures and text to further improve the product description part (original words from Amazon Seller Center). In other words, if you have successfully passed Amazon’s Brand Registry, you can now add images and text information to your product description pages!
Part 2: The profound impact of A+ pages on sellers
A+ pages may look simple, but in fact they will have a profound impact on Amazon’s “page conversion rate”. Let’s take a look at the impact of A+ pages:
① Turn the product description on Amazon product pages, which was previously ignored, into a prime location to showcase brand and product advantages;
②Fully reflect your brand, product details, and company philosophy!
③After the A+ page is set up, it will be very beautiful. Actual data shows that the conversion rate of products with A+ pages is more than 40% higher than that of ordinary products!
④You will find that your competitors suddenly start using A+ pages;
Part 3: Prerequisites for A+ Content
The prerequisite for A+ pages is that you must successfully complete the Amazon brand protection registration (Brand Registry). In short, Amazon brand protection requires the following conditions:
① Submit a receipt or certificate for the trademark in the United States or other countries;
② The product itself needs to be screen-printed with a trademark logo, and the product packaging needs to be able to see the product trademark logo (special note: post-production images will not be able to pass brand registration);
③ Your own official website (which can display your trademark logo, products (you also need to see the logo), contact information (the same as Amazon backend contact information), and a complete website);
④ Your own brand name, product unique identification mark (Model No)
⑤Submit registration information in Amazon Seller Center
Part 4: Creating A+ Content
Once you have completed the Amazon Brand Registry, you can create A+ content by following these steps:
Step 1: Seller Center -> Advertising -> Graphical Brand Description
Step 2: Make sure the product you created is published in a category that applies for Amazon brand protection, and is created through GCID instead of using UPC or EAN.
Step 3: Select a template. Here is a special reminder: we think the top banner image and product detail image are very important, so when choosing a template, we strongly recommend that you consider Templates 2, 3, and 4.
Step 4: Add product content (pay attention to the matching effect of text and pictures, and do not use pictures that are too large and too few words);
Step 5: Preview the A+ page
Step 6: Wait for approval
Part 5: Reasons for rejection of A+ pages
After you submit your A+ page, Amazon will review it within 7 working days and decide whether to allow it to be published. However, according to the current time, Amazon can generally give a publishing result within 2 working days. However, you will find that it is not easy to pass the review of Amazon's A+ pages, but you don't know where the problem lies. Today we list the reasons for Amazon A+ page rejection according to "text description" and "image problems". I hope you can avoid:
Text description:
① Introduce yourself as a seller or distributor and provide the company's contact information;
②Write exclusive text, such as: "only sold by authorized resellers";
③Write price discrimination text, such as: the cheapest product, "cheapest on Amazon";
④Write the shipping information, such as: delivery time, free shipping, etc., "Free shipping";
⑤Use watermarks in images;
⑥ Write provocative promotional slogans, such as: "Best Seller", "On Sale";
⑦Write customer reviews or other advertising slogans;
⑧Write in the product warranty period or return terms;
⑨ Illegal or immoral statements;
Image Problems:
①The image resolution is too low;
②The image does not display the company logo or products;
③Repeat the same picture;
④Imitate Amazon’s pictures or logos;
⑤Use third-party pictures or company logos;
⑥Display company contact information or website;
⑦ Nude and violent pictures.
Compared to other e-commerce platforms, Amazon is the most difficult for sellers who have just started their business. The reason is that Amazon itself faces great competition, especially in popular categories. Secondly, Amazon sellers need to have a wealth of knowledge, otherwise it is very easy to fall into traps and go bankrupt, and not be able to recover their funds. As for the recovery of funds, you can use a payment platform to solve the problem. Airwallex is such a platform that can help Amazon sellers collect and pay. Cash can be withdrawn on the same day, and more importantly, the payment fee is as low as 0.
Airwallex was founded in Melbourne, Australia in 2015. It is committed to building a digital global financial infrastructure and providing smart and seamless cross-border payment solutions. It also supports payment collection from 22 cross-border e-commerce platforms including Amazon, eBay, Cdiscount, Real.de, Fnacdarty, B2W, Jumia, Linio, ManoMano, MercadoLibre, Wayfair, Newegg, eMag, Allegro, etc.
After solving the problems of collecting and withdrawing money, the utilization rate of funds will be higher. For example, it takes 3 to 7 days for others to receive the money from Amazon normally, but you can receive it in 1 day. This efficiency is very high.
Airwalex payment account registration portal: https://channel.airwallex.com/q1a?utm_source=a116F00000FNDt5QAH
