Amazon has never estimated that it will never announce its algorithm and weighting, so whether Review is the most weighted part of the entire Listing remains to be discussed, but the real experience is that Review is indeed effective in promoting the conversion rate, sales and ranking of a Listing.
After knowing the importance of Review, how can we obtain it safely?
1. Early Reviewer Program
My suggestion is that after the new product is put on the shelves and sales begin, you should start the early reviewer program. This is permitted by the platform and costs $60. The system will automatically invite consumers for you. The platform promises to invite 5 people. Although sometimes the actual number of reviews received will be less than 5, it can occasionally be more than 5. Compared with the natural review rate and review speed, this is still much faster. It complies with the rules, is not costly, and you can receive reviews quickly, so this should be the first recommendation.
2. Invite customers to leave reviews through the RequestReview button
This is the latest feature added by Amazon. It complies with the platform rules and does not cost any extra fees. Of course, you should make full use of it, but the only thing you need to be reminded of is that the quality of your product must be good enough. Otherwise, if the product quality is too poor and you receive more bad reviews than good reviews after the invitation, it will be a bit of a loss.
3. Build your own fan (friend) group, which can be used to create a small flash sale or review invitation for yourself at any time
This involves the accumulation of fan groups outside the site, so many sellers will find it difficult, but all difficulties begin with taking the first step. If you can really go to social media such as Facebook, if you can insist on updating a little information every day, and consciously add some friends, and accumulate gradually, it won’t take half a year for you to accumulate enough fans for your own use. Of course, this type of fans does not mean finding some so-called Reviewer groups to follow and add, but finding the target customer group of your product and then maintaining it carefully. For example, if you are in the pet supplies business, why not follow pet lovers’ groups? Use common interests and hobbies to develop into online friends who are familiar with each other, and then you will definitely no longer have to worry about reviews.
4. After-sales service card
Although Amazon recently announced that it has started checking after-sales service cards, if you put a little effort into writing the after-sales service cards to express warmth and thoughtfulness, consumers will naturally understand. On the one hand, this can reduce negative reviews, and on the other hand, it can increase positive reviews. It is also a low-cost but effective way.
About obtaining customer portrait information:
Amazon sellers can find a wealth of information in the Brand Analytics report on the Reports tab in Seller Central:
Brand Analytics provides Amazon sellers with the following information about Amazon shoppers:
age
Household income
Educational status
gender
Marital status
Customer statistics
The number of customers who placed orders during the selected time period
Customer ratio
Ordered product sales, adjusted for returns
The percentage of ordered product sales to total sales
Order Unit
The quantity ordered is a percentage of the total
This is the end of the knowledge about Amazon seller operations in this issue. If you want to get more information about Amazon seller operations, please pay attention and we will continue to answer you~
