Amazon listings greatly affect the exposure and order volume of Amazon stores. So how does Amazon evaluate the weight of Amazon listings? What are the influencing factors?
The first criterion: dwell time/bounce rate
At this point many people will jump out and say, can’t I just use a dynamic hyperlink with a timestamp? This is a completely wrong idea. Amazon is currently cracking down on machine manipulation, which can easily lead to ranking reductions. Dynamic hyperlinks have little weight, and we need to control the two core factors, namely, dwell time and bounce rate, ourselves.
The second criterion: whether the main image contains a video
The main picture with a video can, first, increase conversion rate. Second, it can increase customers’ browsing time and reduce bounce rate. Third, it can show our products more intuitively. Fourth, it can influence customers’ purchasing decisions. If our products do not have any particularly big advantages, the video under the main picture will be our only advantage to stand out. And if you have variations for one product, you can upload many videos.
The fourth criterion: A+ page traffic interoperability and whether the description is hidden
The ordinary A+ page description is hidden, and the traffic between stores cannot be converted. In this way, it only has the weight of conversion rate but not the weight of inclusion. The advanced version of A+ has the weight of conversion rate and also the weight of inclusion because the description is not hidden. This is the detail that everyone sees every day but often ignores.
The fifth criterion: the number of QA, the number of likes, and the number of people who answered the same question
The more QA there is, the more likes there are, and the higher the weight. In the face of the widespread ban on positive reviews, QA is definitely our Amazon weapon. Everyone can continue to do it, so that the store's weight and traffic will increase.
This is the end of the knowledge about Amazon listings in this issue. If you want to get more information about Amazon listings, please pay attention and we will continue to answer you~
