What is Amazon advertising?
Amazon sellers search and buy keywords on Amazon’s site, and then the platform uses keyword advertising to increase product exposure and click-through rates, thereby increasing conversion rates. Amazon's in-site advertising uses a bidding method. The seller of products in the same category who bids the highest will be displayed in the front row. The advertisement is pay-per-click, thereby increasing the conversion rate.
So where will the displayed product ads appear?
1. Search results: The ad will be placed in the last row of the category search results.
2. Browsing page: Advertisements will be placed at the bottom and sidebar of the category browsing page.
3. Product detail page: Ads will be placed at the bottom of the relevant product detail page.
What are the requirements for enabling pay-per-click on Amazon?
1. Amazon sellers’ products must have Buybox before they can do pay-per-click advertising campaigns! If you don't have it, you can't participate!
2. The seller's sales plan must be a professional seller (Professionalseller). Those who do not meet the requirements cannot participate!
3. Don’t set competing brands as bidding keywords
4. You cannot set keywords that have nothing to do with the product. Of course, almost no one does this, but it is also a requirement.
5. Pay-per-click advertising is not allowed in the digital camera and jewelry categories of the US site, and the clothing and health care categories of the UK site!
This is the end of the knowledge about Amazon in-site advertising in this issue. If you want to get more information about Amazon in-site advertising, please pay attention and we will continue to answer you~
