In recent years, more and more individual sellers have applied for Amazon stores as businesses. What is the difference between individual sellers and professional sellers? Today we will take a quick look at this little knowledge~
The difference between Amazon individual sellers and professional sellers:
1. The monthly payment and upload modes are different
Professional sellers need to pay a monthly rental fee, while individual buyers do not need to pay a monthly rental fee, but they need to pay an uploading fee for uploading products. Taking the European and North American sites as examples, professional sellers on the European site need to pay a monthly rental fee of 25 euros, and individual sellers need to pay 0.75 pounds to upload a product. Professional sellers on the North American site need to pay a monthly rental fee of 39.99 US dollars, and individual sellers need to pay 0.99 US dollars for each product uploaded. Individual sellers can only upload products one by one, while professional sellers can upload products in batches. To put it more deeply, individual sellers are not suitable for the distribution model.
2. Amazon Promotion Program
On the Amazon platform, individual sellers cannot conduct promotional activities, which means that individual sellers cannot participate in activities like Primeday and Amazon Global Shopping Carnival Day, and they cannot promote their own products on a regular basis. Professional sellers, on the other hand, can participate in all promotional activities and can set up their own product promotions on a regular basis.
3. Golden shopping cart, featured seller privileges
The Golden Shopping Cart is particularly important for sellers. Sellers who have worked on Amazon know that Amazon’s Golden Shopping Cart enables sellers to have featured seller privileges, which can better improve conversion rates and exposure rates, thereby increasing sales. Only professional sellers can have a golden shopping cart and obtain featured seller privileges, while individual sellers cannot.
4. Product categories and data reports can be published
The product categories that individual sellers can publish are limited, which means that the products they can sell are restricted, and individual sellers cannot view the background data reports, which also limits the data analysis. Everyone knows that it is essential to do a good job of store data analysis. Individual sellers can only spend more energy on data collection and analysis through other means, but professional buyers do not have these two restrictions.
This is the end of the knowledge about Amazon individual sellers in this issue. If you want to get more information about Amazon, please pay attention and we will continue to answer your questions~
