Chinese sellers may encounter various problems when opening Amazon accounts. When we open Amazon stores in other countries in China, we cannot solve the problems quickly like opening Taobao in China. The policies in foreign countries are different, and the attitude of the brother-in-law towards Chinese sellers is also different. Therefore, we need to understand these account risks to avoid them. Let's take a look at the risks that Amazon accounts may encounter~
1. Product certificate risks:
Amazon has very strict requirements for certificates. Depending on the type of product, the required certificates are different, including commodity quarantine certificates, environmental protection certificates, authorization certificates, etc. Previously, 3C products such as Bluetooth headsets, car ambient lights, and replacement batteries for Apple phones were all removed from Amazon’s listings due to the lack of safety certification and CE certification.
Preventive measures:
When sellers first select products, they must choose products with reliable quality as the main products for the peak season, and strictly control the entire chain and quality inspection links from raw materials to production processes.
2. Risk of infringement:
Common infringements include invention patent infringement, trademark infringement, brand infringement, follow-up sales infringement, etc. PJMask, an infringing toy that was previously sold well on major platforms, has had many sellers sued for infringement and had their accounts blocked. The plaintiff is the American law firm SpencePC, which is demanding $2 million in compensation for infringing products.
Preventive measures:
Sellers must strictly guarantee product quality, intellectual property rights, and product packaging, etc. We must strengthen the protection of our own intellectual property rights, plan patents and trademarks in advance, and prevent "phishing" by foreign law firms.
3. Account indicator risks:
If the following four core account indicators in the seller's account do not reach the specified values, the risk of account suspension is high:
1) Order defect rate is required to be less than 1%
2) The cancellation rate before delivery must be less than 2.5%
3) The delayed delivery rate is required to be less than 4%
4) The effective tracking rate is required to be greater than 95%
Preventive measures:
· Personnel management: Add staff in advance for the peak season and provide professional training and guidance to temporary employees.
·After-sales service: Provide timely feedback on consumers’ comments and information, and handle and answer consumers’ questions and concerns in a timely manner. Effective after-sales service can avoid a considerable number of returns, exchanges and negative review issues.
4. High rate of negative reviews, complaints, and risk of fake orders:
There are not many reviews, and they are all negative, so the risk of being blocked is naturally very high. If you still touch the bottom line of the rules by placing false orders, you will be more likely to fall into the radar range of account suspension.
Preventive measures:
Sellers can use customized formal templates to request reviews from consumers to increase the number of reviews; establish a reward mechanism to encourage employees to handle negative reviews regularly; as long as it does not affect the ODR, a few negative reviews and A-to-Z can be ignored, and it is more important to focus on increasing the number of orders.
5. Risk of redirection:
Amazon’s platform policy states that sellers cannot transfer transactions to other websites: sending buyers to their own websites or providing other offline transaction methods to circumvent Amazon’s transaction commissions are not allowed.
Preventive measures:
Sellers should check the URL of the feedback request panel and exclude any links that lead to other websites.
This is the end of the knowledge about Amazon account risks in this issue. If you want to get more information about Amazon account risks, please pay attention and we will continue to answer you~
