Amazon operations are different from domestic e-commerce pools. Amazon operations involve more content and are relatively more sophisticated. So how do we operate?
1. Home page
When doing CPC, the higher the conversion rate of the word, the faster the ranking will increase. Therefore, when manually brushing orders, if you want a word to be ranked on the front page as soon as possible, you can let the person who brushes the orders click on the advertisements of the keywords we want to increase the conversion rate of this word and quickly rank the keywords on the front page.
2. Location
Let me share a trick about PPC advertising placement. Conversion is king on Amazon, and the same goes for advertising. The higher the conversion rate of an ad, the higher the ad’s weight will be, and the higher the ad’s ranking will be. The method of simply clicking on ads to improve ad ranking is absolutely unreliable. If there are only clicks but no transactions, the ad will only become a failure.
3. Playing style
There are basically two ways to advertise on Amazon: using advertising to naturally rank keywords, and using advertising to purely generate conversions (without requiring natural ranking). Method one has been discussed before.
The second method is to use the conversion rate of keywords to advertise. Try not to use first-level big words, but second- and third-level small words. For this kind of words, we do not require high exposure and clicks, we just want the highest conversion rate. Use these words to make money through advertising.
With this method, we must do two things well. The first is to optimize the advertising report once a week, accurately negate the words that perform poorly, and restart the keyword advertising. The second point is to adjust the advertising budget at any time. If there is an advertising group with good performance, the budget should be increased at any time.
4. Time
It is important to control the display time of the advertisement, that is, try to display the advertisement when the customer's shopping desire is the highest.
5. New and old ads
Every advertisement that places an order has a weight. Don’t close an old advertisement at will. Sometimes, adding new words to the old advertisement and negating the old words in the old advertisement may have a miraculous effect.
6. Review weight
Buyer shows and reviews with pictures and videos are of high quality. Try to display reviews on the homepage with detailed descriptions and pictures and videos. Such reviews have great weight, greatly add points to the listing, and are more likely to attract likes and increase transaction conversions. If the review weight on the homepage is higher, then even if there are negative reviews, they will not be pushed to the top of the homepage.
7.VP Evaluation
The general idea of how a new product can obtain a large number of VP evaluations in a short period of time at a low cost and in a safer manner is as follows. The specific number you want can be expanded by analogy.
Difficulties in Amazon operations:
1. Traffic costs are getting higher and higher
Early Amazon sellers all know that doing business on Amazon was very easy in the past. In the past, when there were fewer sellers on Amazon, you could easily get a large amount of traffic without spending too much energy on advertising and participating in Amazon events. Early sellers on Amazon have tasted the sweetness.
2. Increased compliance costs for sellers
In late December 2018, Amazon officially warned sellers on the German site that they needed to register for a VAT number, otherwise their sales privileges would be revoked, and sent a warning email.
This "VAT tax number" is like a time bomb that can explode at any time. Once the tax payment begins, the gross profit will inevitably decrease. Some time ago, a seller received an email from Amazon, stating that he was banned from selling products on Amazon because he did not meet VAT requirements.
3. Increased branding costs
On December 6, 2018, Amazon Global Selling announced its three major strategic priorities and specific measures for the year. One of them is to promote sellers’ brands to go global, help companies to efficiently build international brands, and usher in a golden era for Chinese brands to go global.
Amazon will fully support the brand's transformation, and will also protect brands and consumers from counterfeit goods; Amazon advertising will also help sellers achieve goals such as increasing brand awareness, accurately reaching target audiences and accumulating users.
This is the end of the knowledge about Amazon operations in this issue. If you want to get more information about Amazon operations, please pay attention and we will continue to answer you~
