Sellers who have just entered Amazon do not have much operational experience, and Amazon is very different from domestic e-commerce. How do we need to find experience?
The simplest method: first find active communication groups and forums in the circle, stay there for a while, find genuine sellers and reliable service providers, and then start paying to learn experience after you have some understanding of the industry. Blindly paying for learning is not recommended, but if you don’t pay, you often won’t be able to learn the core content.
Today we are here to share our experience. Today we are mainly talking about some pitfalls that Amazon newbies may encounter when they first enter Amazon~
1. What can a newbie do if he knows nothing?
Who doesn’t start out as a novice? Is there anyone who is gifted and has the ability from birth? There are always corresponding risks in doing anything. Sometimes we cannot predict risks, but we can minimize them and do a good job of risk assessment.
If you are afraid of losing too much, try to reduce investment as much as possible in the early stage and don't invest blindly. First of all, we need to effectively control our trial and error costs and minimize the risks by trial and error at a low cost.
2. What should I do if I don’t understand the steps and process, and no one teaches me?
First of all, as far as this is concerned, you can either study and explore it on your own, or use Baidu to search for things you don’t understand. Of course, there are many things that cannot be found, and who would just put out their own useful information!
Either you find someone to guide you, spend money to buy other people's experience, so that you can avoid pitfalls and have someone guide you. Of course, it is definitely impossible to do it for free, so this is up to you. In fact, to put it bluntly, find someone to guide you. This is mainly a practical exercise, and theory is of little use. It is best to find an experienced person who also runs a store, as he has strong practical experience.
3. Consider both large and small categories
There is a bestseller ranking on the listing page. Above it is the major category ranking, which is Amazon's first-level category ranking. There will also be one or more small category rankings below, usually the fourth or third-level category rankings. These two rankings are usually divided according to sales volume and are recalculated every hour, which means that the ranking of each listing will change differently every hour.
What I mean by taking into account the ranking of both large and small categories is that you should pay attention to the ranking of small categories of your selected products, but you should pay more attention to the ranking of large categories.
4. Try not to choose seasonal or festive products
Take Amazon US as an example. There are many holidays in the United States every year, such as Halloween, Christmas, Thanksgiving, etc. When selecting products, you should try to avoid these seasonal products.
Because once the season is over, the products are bound to be unsalable, and the long-term storage fees will then overwhelm you. You will either have to spend money to destroy them or spend money to move them to overseas warehouses and wait until next year to find an opportunity to continue selling them. Therefore, newcomers to the market should try to avoid this type of product, and try to choose products that have no seasonal or holiday characteristics and can be sold all year round to minimize the risk of product selection errors.
5. Do a good job of searching to avoid infringement
As we all know, the United States' protection of intellectual property rights is very strict, almost to the point of being harsh.
If the T-shirts you sell have small Disney images or text on them, not only will your listing be deleted, but your store will also be checked or closed.
This is the end of the knowledge about Amazon in this issue. If you want to get more information about Amazon, please pay attention. We will continue to answer your questions~
