What is an Amazon listing?
Simply put, a listing is a product page, one page for each product. Listing optimization is a problem that is emphasized in various Amazon trainings. The importance of optimizing listings is that if you don’t optimize your listings, your product ranking will be very low.
Factors that affect Amazon listing weight:
1. Dwell time/bounce rate
At this point many people will jump out and say, can’t I just use a dynamic hyperlink with a timestamp? This is a completely wrong idea. Amazon is currently cracking down on machine manipulation, which can easily lead to ranking reductions. Dynamic hyperlinks have little weight, and we need to control the two core factors, namely, dwell time and bounce rate, ourselves.
Solution: The product’s selling point must be powerful and the product’s price must be attractive. The second and third pictures below the main picture of the product are the core parts. We must put our core selling point pictures there to keep customers. Details determine success or failure.
2. Does the main image contain a video?
The main picture with a video can, first, increase conversion rate. Second, it can increase customers’ browsing time and reduce bounce rate. Third, it can show our products more intuitively. Fourth, it can influence customers’ purchasing decisions. If our products do not have any particularly big advantages, the video under the main picture will be our only advantage to stand out. And if you have variations for one product, you can upload many videos.
3. Prominent selling points and the depth of selling point keywords
The display on the front desk will become the basis for Amazon's judgment. Everyone knows that we can write 5 selling points. In fact, we can implement more selling points. I don’t know if you are clear about this technique. Sometimes you see others have 8 selling points. How did they implement them? Think about it carefully.
4. A+ page traffic interoperability and whether the description is hidden
The ordinary A+ page description is hidden, and the traffic between stores cannot be converted. In this way, it only has the weight of conversion rate but not the weight of inclusion. The advanced version of A+ has the weight of conversion rate and also the weight of inclusion because the description is not hidden. This is the detail that everyone sees every day but often ignores.
This is the end of the knowledge about Amazon listings in this issue. If you want to get more information about Amazon listings, please pay attention and we will continue to answer you~
