Amazon is a platform that "focuses on products rather than stores". It prefers that the same product only appear once on the platform to avoid a large number of duplicate, similar products and pages. Therefore, there may be multiple sellers on the same product details page. Except for the seller who occupies the shopping cart, other sellers selling the same product are called copycat sales. The so-called Amazon follow-up selling is actually the same product ID, but different sellers are selling it. "Follow selling" can be expressed in English as "Sell Your on Amazon".
How to prevent Amazon from following sales:
1. Join Amazon Exclusives
Joining the Amazon Exclusive Sales Program means that Amazon sellers can enjoy Amazon's full-time marketing and team support, and have professional and comprehensive brand protection. Amazon sellers can quickly detect unauthorized piggybacking behavior, and sellers joining the Amazon Exclusive Sales Program have a quick reporting channel to effectively prevent piggybacking. Amazon will also actively help sellers deal with piggybacking and protect their brands and products. Once you are accepted into the program, Amazon will remove the copycats on your listing, but you will need to pay Amazon a 5% commission.
2. Apply for BrandGating
If you want to completely get rid of copycat sales, Amazon Exclusives & Brand Gating is the only way. If your BrandGating application is approved, no one will be able to copy sell your brand anymore. In order to get BrandGating approval, first you need to complete Amazon Brand Registry 2.0.
3. Participate in the transparency program and upgrade your brand
Amazon launched this service in 2015, which is mainly used to combat copycat sales and counterfeit products, in order to protect sellers' brands and consumers from being harmed by counterfeit goods. Products participating in the program are labeled with a "transparent label" (a blue T label), which is a unique code, similar to the UPC or EAN numeric code.
When goods enter the warehouse, Amazon will conduct code verification. Only authentic goods with correct labels can be successfully entered into the warehouse. If there are followers who want to follow the listing of products that join the Transparency Program, they will be required to provide code verification. Since the follower cannot obtain the code and cannot provide the correct code, the follower cannot perform the follow-sale.
The Transparency Program is mainly used to combat counterfeit products in order to protect the interests of brands and buyers. What makes many sellers happy is that the plan can fundamentally eliminate malicious copycat sales.
4. Combination sales and product differentiation
Change listings and combine sales
After listing their products, many novice sellers only focus on the order volume and traffic, and ignore the listing. It is not until they lose the Buy Box, or the title and main picture are changed that they realize that they are being copied. It is best for sellers to make some unique designs on the listing, such as setting up some small gifts, selling unpopular products in the store together with hot-selling products, and changing the listing from time to time. Once the copycats accidentally quote it, there is a high probability that the seller will complain and remove the listing because the goods are different from the product description.
This is the end of the introduction to Amazon's follow-selling. If you want to get more information about Amazon's follow-selling, please pay attention and we will continue to answer your questions~
