A phrase that Amazon experts often emphasize is "For consumers, the listing is the product itself."
For Amazon sellers, if they want to sell their products well, it depends largely on the optimization results of the product listing. If you do not optimize the listing, your product ranking will be very low, and consumers will not be able to see your listing, so there will be no traffic and orders. Especially as a novice seller, you must spend time to optimize the listing.
1. Stuff keywords
The previous SEO strategy was to fill your listing page with various necessary and unnecessary keywords. Now, not only will this method fail to improve your ranking, it may also cause negative effects.
Amazon does not approve of the practice of stuffing keywords. In serious cases, Amazon may delete your listing.
2. Your brand name is not in the title
Be sure to include your brand name in your Amazon title. Every product title should include your brand name, which helps sellers build brand awareness.
A good listing title structure is: brand name + series name + model + dimensions + unique identifier (color, capacity, packaging size, etc.).
3. Using a competitor’s brand name
Although many sellers add competitors’ brand names to their listings in order to compete for market share. However, it is not recommended for sellers to do so as it will affect the seller’s own brand sentiment and may easily lead to legal issues.
4. Use special symbols in titles
Amazon prohibits sellers from using special symbols in titles, such as ~, !, *, $, ?. Failure to meet the requirements may result in the listing being suspended. So don't take chances just for some fancy symbols.
5. Repeat keywords in titles and bullet points
Although Amazon will not penalize you for repeating keywords, both titles and bullet points have character limits, so in order to maximize SEO results, it is best for sellers not to repeat the same keywords.
6. Exceeding the character limit
Amazon recently implemented a 200-character limit on titles across all categories. Amazon said in the email that in order to improve the user experience, listing titles created by sellers with more than 200 characters will be restricted in search and browsing.
Starting from July 15, when sellers create new listings, please ensure that the title length is less than 200 characters, otherwise consumers will not be able to search for your products.
Sellers can make full use of the number of characters provided by Amazon, but do not exceed the regulations, otherwise you may lose your selling privileges.
7. Using Product Claims That Amazon Prohibits
Amazon rules prohibit sellers from using words that could be interpreted as health claims, product claims, or intellectual property claims. Amazon will remove such listings unless the seller has the necessary documentation and certification support.
8. Use creative pictures as main pictures
Vivid and attractive product images can attract customers to your page, increase product click-through rates, and ultimately increase sales.
Amazon allows sellers to upload 9 pictures, but they must meet the regulations. The main image is the most important product image and the first image that consumers see.
According to Amazon regulations, in addition to size specifications, the main image must be as simple as possible, remove all decorations, and use a white background. If your product images do not meet the requirements, your listing will be hidden and will not appear in search results.
9. Ignoring the Importance of Product Descriptions
After having A+ pages, many sellers ignore product descriptions, thinking that they are useless. However, in mobile searches, the product description will appear in the A+ position instead.
Considering that 80% of users use mobile phones to shop, sellers must not forget to optimize product descriptions.
This is the end of the knowledge about Amazon Listing in this issue. If you want to get more information about Amazon Listing, please pay attention and we will continue to answer you~
