For Amazon sellers, they should choose small and light items with low shipping costs and fast delivery based on the basic needs, so as to reduce costs and improve overall profit margins through high capital turnover.
In terms of price positioning, it should also be noted that the prices of many best-selling products are often neither too high nor too low, but in the "middle road". According to surveys, this price is usually between US$20-50 (including shipping costs).
Products that are too expensive can easily discourage buyers, while products that are too low can make people doubt the quality of the product. Therefore, the middle price is often more attractive to buyers and prompts them to place orders.
The market is also a necessary consideration. Products with large market capacity will bring more profit opportunities, which are the so-called "blue ocean" products.
If an average product has too many reviews, it is likely that the product has been monopolized and the competition is too fierce. A product with fewer average reviews can make each of your five-star reviews more valuable.
Secondly, you need to pay special attention to the issue of infringement when selecting products. Don’t rely on luck. Once reported, you will face the tragic ending of listing removal and account freezing. Fifty percent of entrepreneurs die on the road to innovation due to infringement.
About creating Amazon hit products:
1. Analyze the market and find pain points: Analyze the positive reviews of hot-selling items to find customer needs; analyze the negative reviews of hot-selling items to find product pain points; conduct in-depth research and communication to confirm optimization plans.
2. Improve products and seize opportunities: work with suppliers to research product improvements; look for products that address pain points; enter the market first and promote new selling points.
3. High cost-effectiveness and in line with the trend: Improvements on pain points will not significantly increase costs; in line with future product development trends; leading the industry.
About posting:
From the product perspective, it requires trademark registration, appearance modification, independent packaging design, adding funny accessories, etc.; from the operational perspective, it requires powerful warning letter templates, purchase tests, brand infringement complaints, description mismatch complaints, etc.
This is the end of the knowledge about Amazon's operating strategy in this issue. If you want to get more information about Amazon's operating strategy, please pay attention and we will continue to answer you~
