As the world's largest cross-border e-commerce platform, it is normal for Amazon to make money or suffer losses. Therefore, it is very important to first understand the platform and then learn how to operate it. So, as a novice, how should we view operations?
1. Amazon focuses on personalized products, which weakens the effectiveness of product advertising.
If you open a store on Amazon and meet Amazon's basic performance requirements, you will find that even if you open a store, there will be traffic and orders. Even follow-up sales recommendations for each product. From this perspective, Amazon attaches great importance to providing users with "tailor-made" recommendations. Another is that when you log in to Amazon, your browsing history will also be displayed, reminding you to choose from the products you saw, thereby promoting conversions.
2. Focusing on the display effect of the product can downplay the role of customer service.
For domestic e-commerce, customer service is crucial, even more important than operations. Each platform has its own corresponding customer service reception software. If you have any questions, just ask the customer service directly and they will reply in a timely manner.
Amazon, on the other hand, has no instant customer service, so if you want something, you have to email it. This email is very time-consuming and labor-intensive, and the point is unclear. So product descriptions on Amazon must be clear. This way, buyers can easily find what they need to know and the conversion rate will be high.
3. Focus on the overall quality of the product and reduce the impact of the store on buyers.
Still for domestic e-commerce, the search box has options to search for "products" and "stores". If you search, you will find that the products at the top are basically from big brands.
Inferring the data, we must adjust according to the changes, the product pricing is reasonable, Amazon makes money without source of goods mainly due to cross-border regional differences, foreign buyers do not understand our products, but think the goods are good, so we can do an erd, although the buyer does not know the cost price of the product, but not far from the pricing.
This is the end of the knowledge about Amazon operations in this issue. If you want to get more information about Amazon operations, please pay attention and we will continue to answer you~
