1. Refined product listing
To do business on the Amazon platform, the first step is to put products on the shelves, but not to put general goods on the shelves in a broad and aimless manner, but to edit and put the listings on the shelves in a refined manner. Good copywriting, beautiful pictures and exquisite descriptions are important. A good product description will be assumed by Amazon to be a good product, thus giving it more on-site exposure and traffic. At the same time, exquisite descriptions and pictures will also increase the conversion rate of the listing.
2. Use professional review sites to attract traffic
When you have completed the listing, you can start to work on off-site traffic. It is recommended to start from professional review sites. The reason is simple. These sites have very large traffic and very high conversion rates.
First, go to a professional review writing website and find a professional writer to write some reviews about your product. Of course you can write better yourself, but you must write a good review.
After the review is completed, publish these in-depth reviews on authoritative review sites. Please remember to include the link to your Amazon product.
You can also find some popular reviewers on Amazon to write reviews for your products.
3. Pinterest
Sign up for a Pinterest Business account, preferably a Pinterest Business account. After registering, log in, verify your website, and create a board with the keywords of your Amazon products. After registering an account, log in, verify your website, and then create a Board with the keyword of your Amazon product as the name. (For example, if your product is an iPhone 6s case, you can create a board named "iPhone 6s case")
Then share your Amazon products to the corresponding board in the form of Rich pins (this form can better increase views, click-through rate and purchase rate) according to the board classification you just created (for example, if your product is an iPhone 6s case, then share your product to the "iPhone 6 case" board).
4. Facebook traffic
Directly post your Amazon products and reviews on your Facebook Fan Page and run PPC or CPM advertising.
5. Slideshare leads
Everyone knows slideshare.net, the world's largest PPT sharing website. The traffic is huge! To make use of Slideshare's huge traffic for Amazon's benefit.
First, divide the previous reviews into several parts, add your Amazon product pictures, and make a PPT with about 10 pages. Add your product link to the product keywords in the PPT, and you can also leave a link in the author introduction. The purpose is to attract traffic.
Then register a slideshare account, set the product link in the author profile, publish the PPT, and the title and tags of the PPT must also include Amazon keywords.
6. YouTube video traffic
We are going to try to turn our review into a Youtube video, here’s how:
1. Register a Youtube account, which is a Google account.
2. Record the PPT made above into a short video, that is, play the PPT slowly. You can add some background music to the PPT according to your preferences.
3. Log in to Youtube, create a channel with your Amazon product keywords as the name, and publish the video to this channel.
4. Similarly, be sure to include the keywords of your Amazon products in the title and tags of the video.
5. Leave a link to your Amazon product page in the video description and in the first comment. It is also possible to publish your videos on different video platforms.
6. Google+ traffic
Now that you have a review and a video, post them on your Google+ page.
Summary: Amazon products—2. Amazon product reviews—3. Product and review rich pins—4. Facebook—5. Slideshare—6. YouTube—7. Google plus—-8. Collect feedback to form a new review.