Before understanding the difference between opening a store on Amazon Enterprise and opening a store on Amazon Personal, let’s first understand the difference between these two forms of registration:
Global store account - as the name suggests, it must be registered in the name of a company, whether it is a mainland company or a Hong Kong company.
Personal self-registration account - personal identity can be registered, company qualifications can also be registered
(Note: Currently, you can register a personal account on the US and Japanese sites, and the European site only allows global store accounts)
1. The rental costs of shops are different
Individual sellers: No store rent is required. The fee is $0.99 for each item sold and the commission charged by Amazon for each item sold.
Professional sellers: $39.99 store rental (cost varies by website) and Amazon’s commission for each product sold.
2. Golden Shopping Cart
Individual sellers: do not have the authority to obtain gold and add it to the shopping cart.
Professional sellers: can obtain the gold shopping cart through excellent store management and competitive products.
3. Amazon’s Marketing Plan
Individual sellers: do not have the authority to create marketing plans such as event promotions and some detailed marketing projects.
Professional sellers: They can create their own event marketing plans and gift distribution projects based on the situation of their own store. For example, theme activities such as free shipping and buy one get one free fall into this range.
IV. Featured Seller Permissions
Individual sellers: do not have the qualifications to compete for featured seller privileges.
Professional sellers: Have the qualifications to become featured sellers to increase the exposure opportunities of the store, which is conducive to improving conversion rates and increasing store sales.
5. Product categories available
Individual sellers: There are relatively few product categories that can be uploaded for sale, and there are many product categories on the platform that individual sellers are not allowed to sell.
Professional sellers: There are many categories to choose from. Except for some products that Amazon strictly prohibits uploading, all others can basically be uploaded.
6. Upload products in bulk
Individual sellers: You cannot upload multiple products in bulk. You can only upload them manually one by one in the background management.
Professional sellers: If we have a lot of SKUs, we can upload products in large quantities based on the guide function of the backend management.
This is the end of this issue on opening a store for an Amazon business and opening a store for an individual. If you want to get more knowledge about opening a store for an Amazon business, please pay attention and we will continue to answer your questions~
