I believe that many sellers will have mixed feelings when talking about the Japanese site. Due to the uniqueness of the Japanese language, culture, and nationality, especially for those who have already sold on Amazon's US site, they often don't know what products to sell on the Japanese site. So if we want to do business on the Japanese site, what products are worth recommending?
1. Electronic appliances
Among electronic appliances, the market for headphone products is very good this year, especially sports Bluetooth headphone devices. If you want to sell Bluetooth headphones, it is best to choose products that are lightweight and simply designed, sweat-proof and waterproof, have noise reduction functions, can be charged quickly, and have a long standby time.
In addition, since mobile phones sometimes need to answer calls, the VR device used to connect to the mobile phone should have a one-click answering function, which will be more popular with consumers.
There is another electronic product that is surprisingly popular on Amazon Japan: the walkie-talkie! When choosing a product, we recommend choosing a walkie-talkie with a communication distance of 1-4 kilometers. This type of walkie-talkie that supports long-distance communication will have a higher average order value.
2. Wireless Devices
The darlings of the wireless device world are various mobile phone cases. There are quite a lot of sellers selling mobile phone cases. Although its average order value is not high, the demand is very large in Japan. If you plan to join the ranks of those selling phone cases on Amazon Japan this year, we recommend products that are highly protective, drop-resistant and waterproof, preferably with tempered glass.
If you want to sell power banks, you can make some differentiated products. Currently, most batteries on the market have a capacity of 10,000 mAh. You might as well consider selling batteries with a capacity of 20,000 mAh or even above to gain an advantage in capacity.
Smart bracelets are mostly centered around sports and health, with functions focused on calculating daily exercise volume, counting steps, and monitoring heart rate and sleep. More advanced bracelets can also count how much heat you generate in different exercise modes.
3. Personal computers and accessories
In Japan, there are many strong local brands in the personal computer field. Therefore, for Chinese sellers, we still recommend that you focus on accessories, such as wireless keyboards for tablets. However, the key positions of Japanese keyboards are different from those of Chinese keyboards, so you should carefully distinguish them when choosing products. In addition, you also need to pay special attention to the lithium battery's usage time, charging speed, and detailed functions such as the bracket.
Like mobile phone cases, pockets can also be designed on tablet computer covers for consumers to put small items. In addition, accessories such as holders and screen protectors for mobile phones and tablets also sell well.
4. Photographic equipment
Japanese buyers spend a lot on photographic and video equipment. SLR, mirrorless, digital cameras and lenses are the main commodities. The best-selling items for sellers on Amazon Japan are accessories for these products, portable camcorders, and optical lenses, and it is predicted that demand for these three categories will increase significantly this year.
With Amazon's emphasis on promoting and investing in the Japanese site, a large number of sellers have seen this blue ocean market, and more and more sellers have begun to try to open stores on the Amazon Japan site. If Chinese sellers want to open stores and make money on the Amazon Japan site, they need to understand the Japanese market, what support Amazon Japan has for Chinese sellers, and some marketing strategies.
If you want to sell photography and video equipment on Amazon Japan, we recommend that you sell camera accessories, sports cameras, and security cameras. Among them, it is recommended that sports cameras have 1080p high-definition images, wide-angle lenses, and can be connected to smart devices via Bluetooth or WiFi for easy video editing and quick sharing.
This is the end of this issue about Amazon Japan. If you want to get more knowledge about Amazon Japan, please pay attention and we will continue to answer your questions~
