On the Amazon platform, the official prefers users to be able to find the products they want faster, so keyword optimization is particularly important. Amazon's A9 algorithm is designed to find relevant listings that are valuable to customers' shopping experience.
What should we do if we want to optimize Amazon keywords? What are the methods?
Amazon keyword optimization method 1: Use effective keyword research tools
First, if you want to improve your Amazon SEO, you can use some keyword research tools. The right software will tell you the specific keywords consumers use when looking for your products. Using an effective keyword research tool, you will be able to evaluate different keywords based on search volume. Then, you can apply it to your listing.
Amazon keyword optimization method 2: Only include relevant keywords
Sometimes keyword software will pull up random clicks of irrelevant keywords, don’t waste your time on these. It’s important to note that Amazon’s A9 algorithm values customer experience, so it avoids directing customers to fruitless search results. You might also find that your research tool points you to keywords like “best” or “great.” The A9 algorithm generally ignores superlatives, so you should avoid using them.
Amazon keyword optimization method 3: assign keywords by importance
After keyword relevance, assigning keyword positions by importance is the next crucial factor that helps you get indexed and improve your search rankings.
Your listing will have a better chance of being indexed if you place your keywords in the following order: title, backend search terms, bullet points, description. Based on this order, you should include the highest ranking and most relevant keywords in your title and backend search keywords.
Amazon keyword optimization method 4: Stay within the character limit
Once keywords are assigned, the character limit helps you prioritize your keywords. When you know your character limit, you’re more likely to put a high-ranking keyword first, rather than a low-ranking, ineffective keyword.
For most categories, Amazon allows up to 200 characters for the title, 500 characters for the bullet points, 2,000 characters for the product description, and 249 characters for the backend search terms. Don't try to reach the maximum character length (unless it's a background search term, don't utilize the full 249 characters).
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